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32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no...
A Beginner's Guide to Writing a Novel
No one is born a novel writer. But do you believe that we all have the capability to be writers? Impossible as it may seem but the answer is yes! If we have the passion for it and if we strive to make it happen, novelwriting can be as easy as...
A competitive and cutthroat look at writing
Let me start by saying, humor that is hurtful or at the expense of other writers has no place in the writing industry. Board fights and flame wars do not belong in the writing community. This should be about writing. Online writing communities have...
How to Preserve Your Family History by Writing Family Stories
"Everyone has a story to tell." It seems like a cliche—but it's true. After working as a newspaper reporter for more than eight years, I know that everyone does, indeed, have a story to tell. But even before I started working as a journalist, I...
Slow Pokes: Short Story On The Changing World Of Writing
“No one will ever know who I am, I’m a nobody-writer from nowhere… I’ve had a thousand rejections from all the major publishers. It seems my destiny is never to be read, another nameless soul lost to the sands of eternity.” Johnny’s face twisted...
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Top 7 Hot Selling Points To Implement Before Writing Chapter One
Market while you write with the essential seven "hot selling points." These
help you write more focused, compelling copy, make half the edits, have a
guide to write your chapters, and speed up the writing process. When you
write a book with an angle, you'll sell hundreds, even thousands of copies
before you even print your book.
1. Write for your one preferred audience. Not everyone wants your book. Find
out what audience wants/needs your book? What problems does your book solve
for them? Create an audience profile and keep your audience's picture in
front of you as you write. Ask yourself, is my topic narrow enough? The
Chicken Soup For The Teenager, For The Prisoner, and other specific groups
sold far more copies than the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4 seconds to hook
your potential buyer. The cover itself sells more books than any other part.
Bookstore buyers buy mainly by cover designs. Your title must compel your
audience to buy. If you want an agent or publisher your title and subtitle
are vital.
3. Write a thirty-second "tell and sell." You only have a few seconds to
impress the media, the agent, the bookseller, and the individual buyer.
Include your title, a few benefits, and the audience. Include a few sound
bites that grab attention. You may also want to compare your book to a
successful one. Passion at Any Age: Renew, Recharge and Reinvent Your Life is
the Artist's Way for seniors.
4. Write your back cover before you write your book. This
is the second most
important sales tool your book has to offer. Here you put compelling ad copy,
benefits, testimonials, and a small blurb about you, the author. If your
potential buyer likes it, they will buy on the spot. If they want more
information, they will look inside at the introduction and table of contents.
5. Write your book introduction. Include the problem your audience has, why
you wrote the book, and its purpose. In a few paragraphs include more
specific benefits, and how you will present it (format). Keep it under a page.
6. Create a table of contents. Each chapter should have a name, preferably a
catchy one. If your reader can't understand the chapter title, then annotate
it. Add some benefits or a sub title. In Passion at Any Age, the author put
the word "passion" in each title. Which attracts you? "Open Your Mind?" or
"Attracting Passion?"
7. Reach out to opinion molders. After an initial contact of asking for
feedback, resend them the same chapter and the table of contents of your
book. Ask for a testimonial then. These influential contacts' testimonials
will make your back cover an important sales tool.
Every part of your book can be a sales tool. When you include the above tips,
you'll sell more books than you ever dreamed of.
About the Author
Judy Cullins: author, publisher, book coach
Excerpted from: _Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
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| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
| www.writing.com |
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| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
| www.writing-world.com |
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| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
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| Purdue University's Online Writing Lab - The OWL Family of Sites |
| Writing lab and resources. Email newsletter available. |
| owl.english.purdue.edu |
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| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
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| Writing - Wikipedia, the free encyclopedia |
| The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
| en.wikipedia.org |
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| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
| www.writing.org |
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| Writing HTML |
| More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
| www.mcli.dist.maricopa.edu |
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| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
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| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
| www.poynter.org |
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| Pages tagged with "writing" on del.icio.us |
| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
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| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
| www.bbc.co.uk |
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| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
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| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
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| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
| nces.ed.gov |
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| Writing: See what people are saying right now on Technorati |
| See all blog posts tagged with writing on Technorati. |
| www.technorati.com |
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| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
| www.ipl.org |
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| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
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| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
| www.writingfix.com |
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| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
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