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Copywriting and Your Five Senses
Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something....
Five Benefits of Article Writing
By Nicholas Dixon
http://WWW.Oceanroc.blogspot.com A few years ago as a webmaster with no money, I looked around for
the best free methods to drive traffic to my website. Search engines were my primary source of traffic and due to the
fact...
How to Multiply Your Freelance Writing Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the...
I Am Biodegradable. My Writing Is Not.
My dad was wrong. I just discovered that I am good for nuthin' after all. In fact I've been good for nuthin' all along. I am 100% biodegradable and that means I can be recycled into nuthin'. It also means that no matter how much I waste, no...
SOME TIPS IN WRITING ARTICLES AS AN INTERNET MARKETING STRATEGY
Firstly pick a subject that YOU KNOW - a topic that pertains (nice word that!) to your area of business. You are the "expert" in it. My advice is just find your "natural style" by writing as youspeak - as practicing writing in your "natural...
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Top 7 Hot Selling Points To Implement Before Writing Chapter One
Market while you write with the essential seven "hot selling points." These
help you write more focused, compelling copy, make half the edits, have a
guide to write your chapters, and speed up the writing process. When you
write a book with an angle, you'll sell hundreds, even thousands of copies
before you even print your book.
1. Write for your one preferred audience. Not everyone wants your book. Find
out what audience wants/needs your book? What problems does your book solve
for them? Create an audience profile and keep your audience's picture in
front of you as you write. Ask yourself, is my topic narrow enough? The
Chicken Soup For The Teenager, For The Prisoner, and other specific groups
sold far more copies than the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4 seconds to hook
your potential buyer. The cover itself sells more books than any other part.
Bookstore buyers buy mainly by cover designs. Your title must compel your
audience to buy. If you want an agent or publisher your title and subtitle
are vital.
3. Write a thirty-second "tell and sell." You only have a few seconds to
impress the media, the agent, the bookseller, and the individual buyer.
Include your title, a few benefits, and the audience. Include a few sound
bites that grab attention. You may also want to compare your book to a
successful one. Passion at Any Age: Renew, Recharge and Reinvent Your Life is
the Artist's Way for seniors.
4. Write your back cover before you write your book. This
is the second most
important sales tool your book has to offer. Here you put compelling ad copy,
benefits, testimonials, and a small blurb about you, the author. If your
potential buyer likes it, they will buy on the spot. If they want more
information, they will look inside at the introduction and table of contents.
5. Write your book introduction. Include the problem your audience has, why
you wrote the book, and its purpose. In a few paragraphs include more
specific benefits, and how you will present it (format). Keep it under a page.
6. Create a table of contents. Each chapter should have a name, preferably a
catchy one. If your reader can't understand the chapter title, then annotate
it. Add some benefits or a sub title. In Passion at Any Age, the author put
the word "passion" in each title. Which attracts you? "Open Your Mind?" or
"Attracting Passion?"
7. Reach out to opinion molders. After an initial contact of asking for
feedback, resend them the same chapter and the table of contents of your
book. Ask for a testimonial then. These influential contacts' testimonials
will make your back cover an important sales tool.
Every part of your book can be a sales tool. When you include the above tips,
you'll sell more books than you ever dreamed of.
About the Author
Judy Cullins: author, publisher, book coach
Excerpted from: _Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
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| Guide to Grammar and Writing |
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| OWL at Purdue University: General Writing Concerns Handouts |
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| Writing - Wikipedia, the free encyclopedia |
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| Menu of articles on writing written by professional SF/F writers. |
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| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
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| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
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| Free online English dictionary and reference guide. List of sites writers can use. |
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| Daily and interactive writing prompts. |
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