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12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and...
3 Tips for Writing Articles
Do you love to write? Do you want to put those writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here's 3 tips to start off your New Year. ...
Are Writing Exercises Effective?
It was reported that the great American author Sinclair Lewis was once asked to give a lecture on writing to a group of college students: "Looking out at this gathering," he said to the assembled students, "makes me want to know how many of you...
Technical Writing in India
Technical Writing in India: Is it as good as anywhere else? Technical Writing generally translates to a piece of writing that conjures up an image in the mind of a layman about any device or software application. In other words, the job profile...
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Typically when falling asleep in bed at night great thoughts enter the mind, long stringed and meaningful sentences trip over each other to receive attention at the front of the brain alongside all the brilliant findings, results, meanings that...
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Writing articles for the search engines
This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very powerful way to connect with people and we can use it to not only share information but promote ourselves.
When youre writing an article or some form of web content, you have to bear the following things in mind:-
a.The purpose of writing What I do is this.before I start an article, I leave the title of the article empty and start typing out the purpose of the article. What kind of feeling do I want to leave with the reader? Then I move on to the keywords that I want to use consistently throughout the article (for search engine optimization purposes). Right after that, I write down (in point form) the content of the article.
Then and only then, I start beefing up the article.
The reason why the purpose, keywords and the skeleton of the article is written before anything else is to keep you focused and reminded of the reason why youre writing the article. As any professional and experienced writer can tell you, its way too easy to get derailed half way. I have a bunch of articles that are completely wwwaaayyyyy off mark because I lost direction halfway through the article!!
b.Title and keywords of your article The title should contain one of the keywords that youre trying to use in your article. For instance, you want to optimize the article for business card, so, you should include the word business card in your article title and also in the first paragraph of your article!
If you cant think of anything mind-blowing.force it in! I am being really honest with you here if you want to make sure your article is ranked highly in search engines for
the keyword business card.
c.Dont make them hit the back button If youre writing content for the Internet, yes, keywords are important because the search engines use keywords to rank their web pages. But you dont have to compromise readers with search engines when youre writing! No, not at all! You can write in an engaging way and yet use your preferred keywords in the article itself, you just have to practice a lot!
d.Dont sell Sales letters sell, not articles! Youll be surprised at the number of people who actually think that selling through articles work.well, heres news for you.THEY DONT! Your articles are not supposed to do the selling for you, they are supposed to your customer relations manager of sorts. Maybe theyre like GROs too, if you want to put it that way. The moment the reader think that youre trying to sell them something, theyll hit the back button or click that godforsaken x on the top right corner of the browser. e.Too long, too short Some people think that the longer your article is, the more fact it contains. Well, yes and no. If you want to write long articles, make sure the article is ACTUALLY packed with facts. If not, cut to the chase and just get to the point. Short articles have its benefits too. Write articles that are about 400 500 words.
But even industry experts cannot agree what the best length of articles on the web but generally speaking, if you are into search engine optimization, dont write more than 800 and no less than 400.
About the Author
Marsha Maung is a freelance graphic designer and copy writer who works from home. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com
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