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Defense Wins in Baseball- Not Business
Defense Wins in Baseball- Not Business By: Bart Latimer First, I want to go on record as believing defense does, in fact, play a significant role in business. The protection of both tangible and intangible assets through legal maneuvers,...
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it...
Is Wayne Gretzky in or out when it comes to coaching ?
Gretzky has not said no to coaching, nor has he said yes, if and when the NHL labor dispute resolves itself. In June, Mike Barnett, General Manager of the Phoenix Coyotes asked Gretzky, who also is part owner, about coaching the Phoenix Coyotes. ...
Partnering For Progress and Growth
Many home-based entrepreneurs are gaining new ground with partnering arrangements. Although it takes many shapes, the core of the partnering concept is two or more businesses teaming up to achieve together what they can’t do alone. Partnering with...
Team Building - Ten Easy Ways to Do It
Why is it so challenging for many managers and leaders to build a great little team around them? What proves so difficult? Well, what we will do here is to try to tease out all the elements of how you go about easy Team Building. It's all about...
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Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.
Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.
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Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.
Make the Product Easy to Find
Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.
Share Availability Early On
Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.
Streamline the Order Form
Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market research or
ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.
Handling Your Shipping (and Handling)
One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.
Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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