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How to Write to Mars and Venus!
There's Yin, and there's Yang. There's a man, and there's a woman. You can't live without one or another. And let's face it. We're not the same! So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and...
How Using A Drop Capital Increased My Ebook Sales By 40%
You will often find me with my head in a book, studying the marketing and copywriting experts from the past. It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising. The book was:...
Secrets of Writing a Business Website Homepage
Think you know how to write a business website homepage? Read this article to make sure.
You probably think you already know what a homepage is. But if you’re like many business website owners, you really don’t. The homepages...
SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top...
Using Resell Rights to Get Traffic and Subscribers
You see the ads all over the place, "Get 147 ebooks and 56 software titles for only x amount of dollars". Or how about, "Buy the master resell rights to this product for only xx amount of dollars". Lots of people buy these everyday with the hope of...
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Here’s A Little-Known Secret To Writing Copy, For Serious Copywriters Only
Have you ever wondered how your copy sounds to your prospects when they're reading it?
If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.
The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that's even better.
When I first started writing copy, my 2 sons were in elementary and middle school. They were excited about my new career and were more than happy to read back my copy out loud to me.
Fortunately, my career progressed pretty rapidly, and it wasn't long before I was writing 13-page long-form sales letters.
Well, needless to say (and understandably so), my kids weren't as excited about reading their dad's 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads.
But luckily, I found a little tool that comes in handy, exactly for situations like this.
And, the price is right -- it won't even cost you a penny!
There's a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that's come up with the perfect tool for writers.
Not surprisingly, the program is also called "Read Please" and here's what it does: You copy the text from your document and paste it into the Read Please program.
Then, in any one of a number of different voices, the program reads back your text out loud over
your computer's speakers, word-for-word.
You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice.
So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this.
You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to.
Using this tool makes your copy much more effective.
If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added.
Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me.
Remember, the number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- they really don't understand what you're trying to sell them. So be crystal clear in what you're saying -- no one ever lost a sale for speaking too clearly!
About the Author
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com
Copyright 2005 www.kingofcopy.com
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