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How I learned to make my writing pay, and you can do it too. Copywriting is easy money
Summary: Want to make great money from your writing skills? Become a copywriter (a writer for business). How come there's so much writing in the world, but most writers are poor? It's because writers are writing the stuff that makes other people...
The Author Within
Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by...
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive...
What is Your Unique Selling Proposition? You're Leaving Money on the Table if You Don't Have One...
If you've done any freelance work in marketing, you may be familiar with the phrase "unique selling proposition" (commonly known as the "USP").
The USP tells your prospect what differentiates your product from everyone else's in your category....
Writing Guarantees that Sell
“This offer is good but can you guarantee it.” Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee?...
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Here’s A Little-Known Secret To Writing Copy, For Serious Copywriters Only
Have you ever wondered how your copy sounds to your prospects when they're reading it?
If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.
The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that's even better.
When I first started writing copy, my 2 sons were in elementary and middle school. They were excited about my new career and were more than happy to read back my copy out loud to me.
Fortunately, my career progressed pretty rapidly, and it wasn't long before I was writing 13-page long-form sales letters.
Well, needless to say (and understandably so), my kids weren't as excited about reading their dad's 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads.
But luckily, I found a little tool that comes in handy, exactly for situations like this.
And, the price is right -- it won't even cost you a penny!
There's a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that's come up with the perfect tool for writers.
Not surprisingly, the program is also called "Read Please" and here's what it does: You copy the text from your document and paste it into the Read Please program.
Then, in any one of a number of different voices, the program reads back your text out loud over
your computer's speakers, word-for-word.
You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice.
So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this.
You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to.
Using this tool makes your copy much more effective.
If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added.
Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me.
Remember, the number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- they really don't understand what you're trying to sell them. So be crystal clear in what you're saying -- no one ever lost a sale for speaking too clearly!
About the Author
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com
Copyright 2005 www.kingofcopy.com
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