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A Day in the Life of a Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you...
Enough With the Upsells Already!
Enough With the Upsells Already! by Karon Thackston © 2005 http://www.learn-copywriting.com It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why...
How to get your customers to trust your website
You’re welcome to publish this article free of charge provided: - you include the byline - byline includes a functioning link to http://www.divinewrite.com - you don’t change the article in any way - you provide a courtesy copy once...
Leverage the Power of Article Marketing
Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help build your reputation as an expert, but it takes time and patience. Following are some ways...
Your Site Map: Spider Food or Just A Light Snack?
by Karon Thackston © 2005 http://www.copywritingcourse.com Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs...
 
How to Increase Your Copywriting Success

Take a look at your prospecting list, if you have one. Where did all those names come from?

Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good leads.

Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?

When you consider that the single most important element of a direct mail campaign is the list (followed closely by the offer, and THEN the copy), it becomes painfully apparent that a sloppy list is a liability indeed!

So how do you go about creating a solid list of quality prospects that you can mine for years to come?

There are some methods you can use and sources you can tap, and I reveal a few of the best here. However, It always boils down to looking in the right places for your particular specialty.

MY FAVORITE STARTING PLACE

Roughly half of my coaching students are new copywriters and when it's time to share my list building strategies with them, I always introduce them to Who's Mailing What, http://www.whosmailingwhat.com/, a rich online archive of more than 130,000 direct mail packages collected from more than 7,000 companies since 1994.

For about $30 per year, you can go into the archive and literally see "who's been mailing what," which can be a real boon for copywriters who specialize in the dozens of categories - publishing, financial, collectibles, technology, and more - covered by WMW.

For instance, I specialize in software. And while there are more than 7,300 software companies in the U.S., I need only 500 to keep busy. So which 500 should they be? Well, the BEST 500 of course...the 500 that I know are direct mailers...the 500 that I know are financially stable...the 500 that I know are well respected and trustworthy.

When I started compiling my list, I mined Who's Mailing What to discover the names of software companies that had mailed over the past two years. As "sure mailers," these companies became the richest names on my list, and remain so today.

OTHER GREAT PLACES TO LOOK

Nearly every large industry has an association, and most associations have member lists. To get your hands on the list you often need to join the association, but unless the price is really exorbitant, it's usually worth it. Remember, time is money in the freelancer's world, so the faster you can put together your list, the faster you can market to it.

The library is another place to look for lists. In addition to my "sure mailers," I added the world's most profitable software companies to my list, tracked down at the local library in the Computer and


Software section of the Dunn and Bradstreet Gale Industries Handbook.

I completed my goal of assembling 500 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like "The Top 50 Software Venture Capital Investments," which listed software companies that had recently been infused with millions of dollars each, in venture capital.

SOME STRONG SOURCES FOR GENERALISTS

Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you'll find some excellent list-building sources at the library.

Chuck Thompson, one of my early coaching students, discovered the "Mail Order Business Directory" at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.

Library sources I used in my early days of freelancing included the "Standard Directory of Advertisers" and "Standard Directory of Advertising Agencies." Also known as "the Red Books" by industry insiders, you should be able to find them at any main library; I've had less luck finding them at the local level (and they're too expensive for most freelancers to buy).

The "Standard Directory of Advertisers" contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.

The "Standard Directory of Advertising Agencies" contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and much more. These directories are truly exciting sources of information for the freelancer who recognizes the value of smart targeting.

Finally, you never know what you'll come up with while searching the Internet. After helping dozens of coaching students build their niche market list, I have a folder full of rich places to look for high quality names.

Compiling your own personal prospect list is never fast or easy, but there is a silver lining. And that is that no other copywriter will be marketing to the same exact list that you are. So do your homework and make your list as strong as it can be. Because most of your success will flow from your list, it pays to make it as powerful as it can be.

About the author:

Master copywriter and coach Chris Marlow publishes an ezine for copywriters who want to quickly build a profitable business. Visit:

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
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Copywriting - Wikipedia, the free encyclopedia
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Copywriting 101 | Copyblogger
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The Copywriting Site - Free information, tips, and tricks on ...
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Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
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Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
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Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
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Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
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Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
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Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
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Copywriting: Projects on Elance
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