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Good Customer Service - Would you like fries with that?
We all like to be treated with good customer service -- respect and kindness -- when receiving services or purchasing products, but how many of us are conscious of our own attitude and body language when the roles are reversed and we are the...
How to Build Customer Relationships
Copyright 2005 Jennifer McGroary Building a lasting relationship with your customers is a vital marketing strategy in ensuring the existence of your business. Making your customers unhappy even once can impact their likelihood of ever...
How to Calm Cranky Customers Without Blowing Your Stack
There isn't a day that goes by that I don't hear another small business owners complaining about some of the customers they have to do business with. Some of them REALLY are legitimate complaints, but after listening to 100's of...
Internal Customer Service – The Key To Productivity & Growth
by Carole Nicolaides © 2002 http://www.progressiveleadership.com Customer service is the foundation on which businesses are created. Unless you understand your customers and treat them with respect, you will go out of business. That is a well-known...
THAT'S ONE NEAT TRICK! TURNING COMPLAINERS INTO LOYAL CUSTOMERS
No matter what business you're in, it never fails. Every so often, you get one of those customers that seems to make an effort to find something to complain about. Maybe they're unhappy with your customer service, accuse you of selling faulty...
 
Battling with Customer Service: How to Win the War, Part 1 of 2

Customer service, how I loathe thee. Let me count the ways. The never-ending loop of obnoxious hold music. The pressure to buy new products and services. The poor-quality, outsourced call to a distant land.

A call to customer service can be an infuriating ending to a frustrating experience. You're upset and looking for empathy, but all you encounter is disappointment. Could Company X have done something differently? Probably, but if you follow these tips when dealing with customer service, you'll be in the driver's seat for the next dispute.

1. Be prepared.

Seems basic, right? Unless you've called Company X several times, you're probably not familiar with their required information. Have every tracking number, account number, itemized statement, and order number before you call. Customer service representatives are held responsible for torturous call-handling metrics designed by masochistic management. Length of call, resolution (if the customer calls back to the company within an allocated amount of time), and randomly monitored calls are measured stringently. Bottom line: they want to help you quickly and completely, lest a superior crack a whip.

2. Be nice.

Customer service representatives speak with upset, irritated, and/or irate people all day. Every day. You may not agree with a credit denial, but screaming "the customer is always right, (expletive)!" will not help. Be pleasant and the rules may be malleable. Be another unpleasant customer and the guidelines will be set in stone.

3. Know when to call, know when to write.

If you need to request a price quote, add/remove a feature, or ask for explanation of a bill, e-mail is the


most efficient route for your correspondence. For repair concerns or credit requests, call customer service. Repair specialists will need to troubleshoot and get access information should a technician need to be dispatched. Credit requests can be handled via e-mail, however, it is easier to reply with a "credit denied" form letter than to deny credit to a real, live person.

4. Get on record.

If something is not working properly, call the company immediately. If there is a cable, satellite, or phone outage, Company X will only be able to diagnose and correct the problem if they are notified a problem exists. This also establishes a record of communication should you need to request a credit or refund at a later date.

5. Be persistent, but not obnoxious.

Many companies have guidelines for dispensing credit that require denial the first time for any request that is not a previously-reported "out of service" issue or a known billing error. The second time a credit request is made, these guidelines can be relaxed. If you have followed the "be nice" tip above, you may be rewarded with your credit request.

Following these five tips will help you get what you want in the most efficient manner possible. Stay tuned for the next installment to find out how you can aggravate the customer service experience and actually delay resolution!

About the author:

Gwendolyn Lee is a statistician and analyst of Internet-related metrics for rubber stamps and stamping products at www.rubberstamps.net. She has researched and implemented business models to maximize profitability, efficiency and advertising tracking.

 

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