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Informative Articles

A Practical Method To selling Customers What They Want
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please...
Communicating with Customer Focus
What you say as a Customer Service Professional is key to increasing customer satisfaction. This article focuses on WHAT you should say. Communicating With a Customer Focus Having a customer-focused mindset is important in providing...
Online Credit Card Application: the Easiest Way to a Customer's Heart
Many credit cards are offered in the market today thus, making companies more aggressive in advertising and marketing their card services. These companies (e.g. banks, department stores, specialty stores, airlines, hotels, etc.) have found a...
The Death of the Loyal Customer
One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business. We spent hours discussing ways to turn “first time” buyers into...
Why Providing Excellence in Customer Service is Essential to Every Business
Customer service is the end-all to any company’s success or failure. The customer is what provides the income that a company needs to thrive and determines whether or not a company can continue to stay in business. Therefore, it is of the utmost...
 
Who Comes First - The Customer or Employee?

The commonly held view that the customer comes first is worth a close look. Think about the last time you received less than satisfactory customer service. What caused it? Probably an employee! Either directly, bad manners and a "don't care" attitude, or by not addressing your needs - "sorry, I can't handle that order, you'll have to call another number".

While most of our focus is rightly on customer needs, it may be useful to first stand back and look at the needs of the employees servicing them. Most customer complaints can probably be traced back to the attitude or competence of an employee. It follows then that if we have the right employees, doing the right things, we should enhance our customer satisfaction.

Asking employees to focus on the customer when they may be unhappy with the company is asking for trouble. I recently had a bank help desk employee agree with me that the Internet banking system was slow and inadequate. He later went on to tell me a lot more about the organization and its management, all of it unflattering!

Why do organizations let disgruntled employees loose on valuable customers? Probably because they don't know they are disgruntled, and maybe because no one has thought through the consequences.

Addressing the key issues important to staff is a good starting point. Do they feel they belong to a team which is going somewhere? Do they know exactly what is expected of them and receive feedback and appropriate rewards based on performance? Do they have a future and are they growing in the way they want to?

Once you have the basics in place to improve levels of staff satisfaction and retention, you


can focus on the customer by ensuring that customer service is a key result area of the jobs that deal with them. With a small investment in time, measures relating to customer satisfaction can be built into the performance management system.

A useful way of looking at this is to use a systems approach, define the inputs and the outputs, and then choose the most useful and practical factors to measure performance against. While measuring outputs is best, many jobs do not necessarily control the end result of customer service or sales, so we need to look at what they can control and measure that.

Typical inputs would be the actions taken by the employee such as calls made, or specific behaviors such as building rapport and handling problems. These inputs can be observed and measured and, depending on the sales environment, you should know whether these generally lead to more sales.

Typical outputs are more closely linked to the main objective, which might be sales, repeat business or profit. By recruiting, rewarding and developing the right people who can achieve against these types of measures, improved customer satisfaction should follow.

A free diagnostic tool for assessing how well placed your business is for attracting and keeping the right people is available at the website shown below with the author's details.

About the author:

Paul Phillips is a Director of Horizon Management Group; a specialist human resource management consulting firm. He has over 30 years experience in HR and, while based in Australia, has worked in a number of overseas locations. www.horizonmg.com

 

Customer Service Group: Resources for improved customer service ...
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Customer Service Training Customer Service Skills Training Service
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ICS: Institute of Customer Service
The Institute of Customer Service is the professional body for customer service whose primary purpose is to lead customer service performance and ...
www.instituteofcustomerservice.com
 
International Customer Service Association
Promotes the development and awareness of the customer service profession through networking, education and research. Activities, publications ...
www.icsa.com
 
Customer Service Jobs on CareerBuilder.com
Looking for customer service jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
customer-service.careerbuilder.com
 
The New York Times Home Delivery - Subscribe
Sign up now to save 50% on your first 12 weeks of Home Delivery. Learn more. As part of Home Delivery, you'll also get free access to TimesSelect premium ...
homedelivery.nytimes.com
 
Customer service - Wikipedia, the free encyclopedia
The modern concept of customer service has its roots in the craftsman economy ... Delivering customer service begins with understanding what customers want. ...
en.wikipedia.org
 
Customer service representatives
When working in call centers, customer service representatives are likely to be under ... Customer service representatives working outside of a call center ...
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Customer Service Training
Customer Service Training, Seminars, Coaching, and free articles to improve repeat business, happiness, and professional image.
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Customer Service
(It may help the reader to notice the role of customer service in the overall ... Additional Resources in the Category of Customer Service and Satisfaction ...
www.managementhelp.org
 
azcentral.com faq - azcentral.com Help - Arizona Republic Customer ...
azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
www.azcentral.com
 
CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
www.cafepress.com
 
Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
www.csweek.com
 
Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
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Customer Service Institute of Australia - dedicated to Australian ...
CSIA is a professional, membership-based body dedicated to improving the standards of customer service both at an individual level and at a corporate level ...
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The Globe and Mail: Home Delivery Customer Care: Home
The most authoritiative news in Canada featuring articles from The Globe and Mail, breaking news coverage, national news, international news, sports, ...
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Customer Service from FLORIDA TODAY
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magazine customer service
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Customer Service – 8 Rules For Good Customer Service
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Help | IndyStar.com
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