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Informative Articles

Customer Relationship Management
Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication,...
First Contact: The Source of Customer Loyalty
With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless,...
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former...
How To Win Your Customer Sevice Battle
Millions of people, just like you, end up with a customer service problem that they just can't seem to get resolved. No matter what they do. Even though you are in the right, even though you are being treated improperly. You may needle and wheedle...
The Secret To Having A Successful Online Business
For three years in Internet Marketing, I’ve tried to find what the secret was to having a successful online business. During the first 9 months it was pure money-loss. I’ve lost count the number of downline clubs, retire early opportunities and...
 
How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your business by getting valuable feedback from your customers.
Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.

-Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on
appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

-Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your
site for customers to participate in. You can regularly moderate these communities to see what your customers
are saying about your business.

-Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill
out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do
get will be valuable.

-Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site.

-Create a customer focus group. Invite ten to twenty of your most loyal customers to meet


regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

-Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.

-Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to
contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.

-You could regularly contact customers on birthdays or holidays. Send thank you gifts to lifetime customers. E-mail
them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could
them follow-up with a survey or ask them if they're happy with your business.

-Invite your customers to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.

You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.

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