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Informative Articles

Delighting Customers - Three Solutions to Make the Difference*
Customer service is the holy grail of most service and product organisations. Yet there are three basics that are vital to go further - to delight your customers... The radio show I was listening to was debating the reasons for rude and...
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them. You will provide them with goods or services in exchange for their payment...
THAT'S ONE NEAT TRICK! TURNING COMPLAINERS INTO LOYAL CUSTOMERS
No matter what business you're in, it never fails. Every so often, you get one of those customers that seems to make an effort to find something to complain about. Maybe they're unhappy with your customer service, accuse you of selling faulty...
Using Alternative Media to Generate More Customers
Copyright 2005 David Frey Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry. Eric, asked if he could interview me about a...
Work From Home and Make More Money
Why do you work from home? Hopefully you enjoy what you do and want to enjoy the lifestyle being at home can offer you, however is it because you want to make money so that you can have, be and do more in your life? When you work from home...
 
How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your business by getting valuable feedback from your customers.
Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.

-Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on
appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

-Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your
site for customers to participate in. You can regularly moderate these communities to see what your customers
are saying about your business.

-Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill
out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do
get will be valuable.

-Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site.

-Create a customer focus group. Invite ten to twenty of your most loyal customers to meet


regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

-Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.

-Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to
contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.

-You could regularly contact customers on birthdays or holidays. Send thank you gifts to lifetime customers. E-mail
them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could
them follow-up with a survey or ask them if they're happy with your business.

-Invite your customers to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.

You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.

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  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list