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Informative Articles

PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Residual Income
Hi, I'm Peter Owen, Director and founder of Tall Oak Limited. We have produced this article to give you a quick insight into how to receive a second income or replace your present income. The key to securing your future and reaching your...
The Branded Customer Experience – “We never say no
Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience. I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
Top 10 ways to Increase Sales, Boost Profits and Generate Leads
If you're not familiar with travel vacation vouchers packages, here's how they work. YOU simply give a FR'EE vacation voucher package to your valued customers, clients or prospects, for purchasing or trying your product or service. This...
Why Communication Skills Don't Work In Customer Service
Every time my firm conducts communication skills training, we know someone is going to object. “That doesn't work. Everybody's heard of active listening. You can't use that stuff anymore.” And we have to admit, there's a lot of truth in...
 
How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your business by getting valuable feedback from your customers.
Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.

-Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on
appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

-Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your
site for customers to participate in. You can regularly moderate these communities to see what your customers
are saying about your business.

-Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill
out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do
get will be valuable.

-Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you're selling, customer service, or your web site.

-Create a customer focus group. Invite ten to twenty of your most loyal customers to meet


regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

-Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.

-Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to
contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.

-You could regularly contact customers on birthdays or holidays. Send thank you gifts to lifetime customers. E-mail
them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could
them follow-up with a survey or ask them if they're happy with your business.

-Invite your customers to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.

You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.

ABOUT THE AUTHOR
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