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A Mini-Course in Ezine Publishing
Once you get your ezine designed and formatted, you can start promoting. It is a good idea to start promoting before the actual publication date. This way you will have some subscribers to send your first issue to. Some of the ways to promote your...
A Simple Secret To Seducing The Search Engines
In the Internet Marketing community, "traffic" and search engine mastery are hot topics these days... People will do almost ANYTHING just to get their site indexed by Google faster... to boost their Page Rank quicker... to drive more traffic...
Case In Point: A New, Profitable Way To Share Your Knowledge
by Karon Thackston © 2002 http://www.ktamarketing.com Every good marketer is always looking for new and profitable ways to create residual streams of income. Viki Nygaard of Mount Evans Designs (http://www.mountevansdesigns.com) has discovered one...
How "Available" are YOU?
The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to your location (if you're in the USA)??
Did you know...
Your FAQ Page - A Sales Tool? You Bet!
by Karon Thackston © 2002 http://www.copywritingcourse.com The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly...
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7 SECRETS TO WRITING A SUCCESSFUL AD
Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep, you gotta grab their attention at the outset -- that is, by way of your headline. Tell me, would you buy a product after reading this headline: "New Hair Growth Shampoo Now In The Market!" I don't know about you, but if it was something like, "50% Hair Growth In 7 Days!" I'd buy the product and try it out to see if it delivers what it promised in the headline. It's a more effective headline than the first because it gives a concrete result in only a short time. Bald or semi-bald people are more likely to buy the product when they read the second headline.
A GOOD LEAD FOLLOWS A GOOD HEADLINE. If you've written a very good headline, chances are you'll be able to write a good lead based on that. The key here is to support your headline with facts in your lead as well as elaborate your headline. Another tip: Don't waste words explaining to your readers and target consumers what they already know. Go straight to the point. Zero in on your product and what it can do for them. Again, taking our example from the hair growth shampoo, don't waste a paragraph explaining the causes of baldness. Give them specifics and facts right away such as how effective your hair growth shampoo is as well as tests conducted.
BE CONVINCING BY PROVIDING AMPLE AMOUNT OF INFORMATION ABOUT YOUR PRODUCT. Ask yourself, "What can I say or write here to convince my readers or potential customers to actually buy my product?" List things related to your product and write them in a logical manner. Remember that grabbing their attention from your headline and lead is winning half the battle. The next step is for you to convince them to buy your product once you have their complete attention.
TREAT YOUR AD COPY LIKE A NOVEL OR A STORY. If you want sales results, learn how to write and present your advertisement in a logical manner. Treat it as if you're writing a short story or a novel: you have an introduction, you have a conflict, a climax and finally a solution. Make your readers and potential customers feel like the ad is really for them. Organize your sales points according to importance: start with the most important and then finish off with the least.
IF YOU WANT SALES, NEVER WRITE OR PRESENT A BORING AD. Again, if your ad is interesting, that's the only reason why your readers or customers are ever going to
read on and finish reading your ad and possibly buy and try out your product. One effective way for you to "connect" with your readers/customers is for your ad to speak directly to them. Tell them a story, appeal to their emotions, their needs, their desires. If possible, add testimonials from people they are familiar with; a famous actor or actress perhaps. Never make the mistake of talking more about your company and your success more than the product you are trying to sell. Your target customers are reading your ad because they want to know about your product and not about you. Don't also bother trying to tell them how your company developed the product. Tell them instead what your product can do for them.
DON'T EXAGGERATE; BE BELIEVABLE INSTEAD. The only way to achieve this is to tell the truth in your ad. You have to be able to develop the image that your customers can trust you based on the kinds of advertisements you show them. If you have to choose between being clever or ingenious with your ad and being honest and truthful, go with the latter. Your customers will be able to discern for themselves that you are being honest with them. If you were able to convince them into buying one of your products before by giving them false hopes or facts, trust me, you won't be able to convince them to buy that same product again simply because the product didn't deliver what you promised in the ad.
GET THEM MOVIN'! You have managed to hook their attention, get them to read the entire ad and convince them to buy and try out your product. But without this important part of your ad, you still won't be able to really have a successful ad. Yes, your customers now want to buy their product. They're excited to try it out. Where and how do they buy? It's important to put an address, a phone number or even a hotline for them to make them buy and take that final step in your ad campaign. Give them ways of how they can order: credit card, a form they can mail and send money order to, using discount and promotional coupons.
Keep in mind these tips and you'll be able to produce ads that will sell you your products.
About the Author
Shery Ma Belle Arrieta is a freelance writer and ebook author. She provides content for WebMarketingSpecialists.com, an emerging company that specializes in search engine promotion. She also publishes several ezines, one of them is the weekly Sites, Biz and Zines! ezine. Visit her web site at http://webmarketingspecialists.com/ewriter and http://webmarketingspecialists.com/sbz.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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