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Beware Overload

The Net is a great place to learn about anything from
aardvarks to zucchini. And while this information
superhighway creates a great opportunity to discover new
things, it comes as a bit of a double-edged sword. From
day one it was inevitable that "Information Overload"
would creep into the equation, and it has.

People are simply bombarded with information and too much
of a good thing can be bad. This trend will continue to
grow, and if you're doing business on the web you need
consider solutions. Not only for your own peace of mind,
but for your customers.

Here are some tips that will help you to:

1. Locate information quickly on the web and in your email.
2. Make your website a safe haven for frazzled web surfers.
3. Make sure each issue of your ezine gets read.

LOCATING KEY INFORMATION:

o When searching the web, use effective search techniques.

Instead of bouncing from engine to engine, use a multi-
search engine like Dogpile or Metacrawler. They are ideal
for finding things in a hurry. It's also a good idea to
take two minutes and learn the Boolean search terms. A quick
explanation is at http://www.newsbank.com/whatsnew/boolean/.
Boolean searches result in more relevant returns so you'll
find what you're looking for faster.

o Use your email program as a powerful archive.

This is as simple as saving EVERY email message you ever
send. A program like Eudora is ideal for this. Simply create
a mailbox called outgoing archive and rather than deleting
old outgoing messages, transfer them all to this mailbox.
People are amazed when you "recall" conversations you had
with them years before. What you're really doing is using
the powerful search tools that scan years of old messages in
seconds. You can find conversations, old passwords, business
deals and any other detail in just seconds.

MAKE YOUR WEBSITE A SAFE HAVEN FOR FRAZZLED SURFERS:

At your website...

o Tell your visitors why they should stay, as soon as they
arrive!

Don't make your visitors guess what your site will do for
them. Prominently display a reason for them to stick around.
Most successful sites go as far describing their site content
right in their URL, so visitors know what to expect BEFORE
they get to the site. If your URL doesn't do that, consider
getting a few domains that do, then redirect them to your
main site. Try this wizard if you're looking for a great new
domain name or two:


www.bizweb2000.com/wizard

Once your visitor has arrived, get them to the most popular
areas of your site without delay. You have less than 20
seconds to make an impression. Most visitors will be gone if
they have not found something of value within that time frame.

o Ask for a visitors email address as soon as they arrive.

The very next thing you should do is ask visitors for their
email address. They'll love you for giving them a way to
stay in touch and your business will grow endlessly. Not
asking right away was a mistake I was making for years. A
recent adjustment at my home page has resulted in DOUBLE
the number of subscribers to my newsletter each day.
Consider this one-two punch of attention grabbing and
address grabbing as critical to your long-term success.

o Be brief.

Nearly everything you write at your site can be said with
half the words. Remember, paragraphs that are longer than 60
words are too long, particularly on your main page. (This
little paragraph is 60 words!) A wall of text scares web
surfers away. Stick to the point. Use bulleted lists if you
can, they make for an easier read.

CHANGES TO CONSIDER IN YOUR EZINE:

o Describe each issue in the subject line.

I learned this lesson personally. My own readership
increased when I stopped naming each issue "BizWeb Gazette"
and started telling my readers what each issue contained,
right in the subject line. Don't wait to get your readers
attention. Grab it BEFORE they decide whether or not to open
your message. Take a few minutes to name each issue with a
subject that you yourself would be interested in. It should
be intriguing and relevant to your subscribers.

o Shorten your newsletter.

I see more and more publishers streamlining their e-
publications. In this age of information overload, less is
sometimes more. When subscribers have 100 messages waiting
in their inbox it is hard to set aside 15 minutes to read
one newsletter. Try to publish something that can be
devoured in five minutes or less. A good rule of thumb is to
keep it under 20k in size. Your readers will be more likely
to read it from top to bottom and you'll earn a faithful
following.


About the Author

Tip by Jim Daniels of JDD Publishing. Did you find this tip
helpful? There's plenty more like this at Jim's website,
www.bizweb2000.com ... For Weekly Online Marketing Help, get
Jim's Free BizWeb E-Gazette! mailto:freegazette@bizweb2000.com
or visit http://www.bizweb2000.com right now!

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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