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Basic Formatting Rules for Building a Successful Ezine - Part 1
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. There is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have more...
Creating Sales Letter Lists That Make Your Customer’s Drool
© 2002 Karon Thackston http://www.copywritingcourse.com You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like: ·THE most...
How To Find A Trustworthy Online Payment System
Let's face it. You’re online to make money, which ultimately means selling from your website. There are a lot of options for accepting online payments, but how do you know which is trustworthy and which isn't? The first stop should be using the...
Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine." Why? Well, for a start, it's a super way to give readers a taste of your expertise and style along with samples...
Where's That Map to the "Yellow Brick Road"?
How does one go about building an income online? You can look at 50 advertisements and you will find 50 different promises that each have the map to the "Yellow Brick Road". Too many people find what they think is the correct map. Why because,...
 
Creating Powerful Headlines

Creating powerful headlines is perhaps the single most important
aspect of any marketing copy you create. The way they are crafted
will determine whether prospects stand up and shout "tell me more"
or just surf on by without a second thought!

Here are some important areas where you need to use powerful
headlines in your online marketing materials...

E-mail Signature lines:

Your e-mail sig. file should always be a compelling headline.
Considering that email marketing is such a highly effective
medium and it's used on a daily basis a powerful headline is a
necessity. Extremely long signature files that scream out to a
reader "I'm an ad and I'm trying to sell you something" are less
likely to produce the response that a short attention-grabbing
headline will.

Banner Ads:

When creating banner ads one needs to keep in mind that its the
words being used that determine whether a banner will have a high
click through ratio. Sure flashing graphics will draw people's
attention towards the banner but ultimately it's your use of words
that will put people in the clicking mode. A short and to the
point headline that delivers the most important benefit of
clicking on that banner is a must.

Search Engine Listings:

This is an area that is disregarded by many. Both the title and
description of your listing need very careful planning.
Considering that these are basically headlines which people simply
scan, your listing must stand apart from the competition and
demand attention. While being listed in the top ten search results
will bring in traffic... a top ten listing with powerful headlines
used for both the title and description is likely to be clicked on
two or three times more frequently. The trick here is to craft
your headlines in a way that includes important keywords but also
continues to deliver the ultimate benefit.

Articles:

If you publish articles in ezines, magazines, or newspapers, then
an effective headline will ensure that article is read by a
greater audience. If you're trying to deliver valuable information
and want as many people to have that information as possible,
then you should always include a well thought out headline and one
that you might even use for a sales letter!

Sales letters:

Sales letters are certainly the most important place where a
powerful headline should be used. A dynamite headline can increase
the readership of your sales letter ten fold and in turn increase
your sales. After all, the more people that are encouraged to read
your sales letter through the use of a powerful headline, the
more people you are likely to convert into customers. When it
comes to sales letters you should take the time to create a large
number of headlines and continually test them to discover exactly
which


ones are producing the greatest response.

Your Web Site:

It doesn't matter whether your web sites sole purpose is to sell
or its a content rich porthole, an effective headline should
always be the first thing your visitors see. No doubt the purpose
of any web site is to encourage visitors to explore it thoroughly
and it's through the use of powerful headlines that enable us to
dictate the path our visitors will take.

Ezine and Classified Ads:

Both ezine and classified ads should be considered expanded
headlines. There are two important reasons for this. The first is
that it's likely your ad will need to stand out in a pile of
others running in the same publication. If it doesn't have a
powerful headline then chances are your ad wont even be seen. The
second reason is due to the fact that you're never going to be
able to sell anything to anyone with such restricting word limits.
The purpose of your classified ad is to get readers to click
through to your web site or request an autoresponder for more
information and that's where the selling is done. Even if your ad
happens to be read, if the reader isn't curious enough to request
further information or click through to your site then it's
worthless.

Text Links:

If you exchange links with other web sites or you pay to have
them displayed; if they aren't compelling headlines... then
nobody's going to click on 'em. Take a look at the imagined links
below for example:

Joe's Solar Powered Flashlights: We've been making quality
flashlights since 1935. If you need a light when you're lost in the
dark then please visit our web site for quality flashlights you can
trust.

Joe's Solar Powered Flashlights: New! Solar Powered Flashlights...
Twice as bright as standard flashlights and with no batteries to
buy EVER... not only will you save money but you'll always be able
to find your way home in the dark. CLICK HERE NOW!

Which of the above links would you be more inclined to click on?

There's no question about it; headlines are one of the most
important aspects that will determine the success or failure of
any online marketing material you create. This is even more
important due to the pace at which most people surf the net. If
you have text links on others sites, if you create banner ads, if
you want to dictate where visitors travel through your site, then
you need to pay careful attention to creating effective headlines.

Headlines that stand out and demand to be read!

About the Author

Duncan Carver is a full-time online marketing consultant. Visit
his web site at http://www.exchangingideas.com for free marketing
advice and a free copy of "Secrets to Scientific Internet
Advertising". A new eBook currently being sold online for $29...
yours free just for stopping by

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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