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Define Yourself to Find Market Share

Sometimes, finding the right product or service to make your
own is to find someone else's version of the same product or
service and discovering ways to deliver it in a different way.

Someone once told me that I could not make it in a business
because there were already people in that particular business!

The thought struck me as stupid. That is why we have other
restaurants right. It was not enough to put a McDonalds in town,
we also had to build a Burger King, Wendy's, Carl's Junior,
Braums, Sonic and several more all of the local variety. All
of them offer us hamburgers, so why do we need more than one
of them?

Because diversity sells. They all make hamburgers, but each
one delivers the hamburger to us in a slightly different
fashion. Every single one of them are successful and have
been for years.

Just the other night, I read a story on the history of Root
Beer. They stated that in the 127+ years of history surrounding
the beverage, that there have been 8000 documented variations
of the same product. They believe that there may have been
100,000 variations of the same product, though they could
not verify the larger majority of them.




In today's market, there are just over 2000 variations of
Root Beer on the market. What differentiates one from another?
They all have the same basic ingredients, though they offer
some small differences in the ingredients. These slight
differences in the recipe makes for slight differences in
taste.

In the end, it is not the differences in taste that sells
more of one than the other. The difference that defines
market share is packaging and marketing.

So, make a determination of what your product or service
will be, then package it and market it in such a way that
people want your version as often, if not more than your
competition! Market your differences, not your similarities.

Diversity is the key to success. Packaging and Marketing are
the tools.

About the Author

Bill Platt is owner of Bill Platt's Power Marketing Magazine.
To subscribe to this monthly ezine, send a blank email to:
mailto:PowerMarketing-subscribe@topica.com Power Marketing
helps online businesses discover the success they have been
working hard to acquire. Make sure you are Working Smart
while you are Working Hard. http://PathTrax.com/x.pl/BP121,57

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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