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Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. (1) Review your past marketing activities...
How to Choose a Good Newsletter Name
Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. When choosing a name for your newsletter, make sure its abbreviation is suitable. For example...
Mr. Geez Is Back In Business! Wanna Know How?
Are you just marketing? I mean marketing just for the sake of generating sales? Sure everybody does it for sales. However, with the increasing online competition, generating enough sales has become even more difficult if not impossible. When did...
The Orange Marmalade Lid Secrets Of The GURUs
Ever notice how the first ten paragraphs of every sales pitch you read online are the same? Ever notice how the first two pages of most ebooks or info reports you get are the same? If you think about it, I'm certain you can tell me exactly what it...
"Why Saying No Can Make Your Sales Soar"
Word Count: 971 Character Width: 60 Resource Box: Choice of 2 =========================================================== "Why Saying No Can Make Your Sales Rate Soar" - by "Dangerous" Debbie Jenkins (c) Debbie Jenkins. All Rights Reserved....
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Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way.
Someone once told me that I could not make it in a business because there were already people in that particular business!
The thought struck me as stupid. That is why we have other restaurants right. It was not enough to put a McDonalds in town, we also had to build a Burger King, Wendy's, Carl's Junior, Braums, Sonic and several more all of the local variety. All of them offer us hamburgers, so why do we need more than one of them?
Because diversity sells. They all make hamburgers, but each one delivers the hamburger to us in a slightly different fashion. Every single one of them are successful and have been for years.
Just the other night, I read a story on the history of Root Beer. They stated that in the 127+ years of history surrounding the beverage, that there have been 8000 documented variations of the same product. They believe that there may have been 100,000 variations of the same product, though they could not verify the larger majority of them.
In today's market, there are just over 2000 variations of Root Beer on the market. What differentiates one from another? They all have the same basic ingredients, though they offer some small differences in the ingredients. These slight differences in the recipe makes for slight differences in taste.
In the end, it is not the differences in taste that sells more of one than the other. The difference that defines market share is packaging and marketing.
So, make a determination of what your product or service will be, then package it and market it in such a way that people want your version as often, if not more than your competition! Market your differences, not your similarities.
Diversity is the key to success. Packaging and Marketing are the tools.
About the Author
Bill Platt is owner of Bill Platt's Power Marketing Magazine. To subscribe to this monthly ezine, send a blank email to: mailto:PowerMarketing-subscribe@topica.com Power Marketing helps online businesses discover the success they have been working hard to acquire. Make sure you are Working Smart while you are Working Hard. http://PathTrax.com/x.pl/BP121,57
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