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4 STEP FORMULA FOR HIGH PROFIT CLASSIFIED ADS!
Ready to see your online advertising efforts explode? Here’s my 4 secrets to writing high profit classifieds that bring me a huge return on investment. 1) WRITE A GRAB THEM BY THE THROAT HEADLINE! What promise can the responder to your ad expect? ...
Are Announcement Lists Effective?
When you start an ezine, you realize after a few short weeks that you will actually have to promote it in order for it to be successful. But how do we do that? We have all asked ourselves that question. When you begin to seek out solutions, most...
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site,...
Getting Priorities Straight
It is reported that there are over 1.5 million new people coming online each month, with only 95% of all online businesses making a profit. I believe that the Internet is by far the greatest gold rush in history. So, how can this be...only 5%...
Secrets To Successful Newsletter and Ezine Ads!
If you have been attempting to do business online then more than likely you have tried free ad sites, banner exchange programs or perhaps even spam. Spam, of course, is a big no-no but all other forms of online advertising will bring various...
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Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your
own is to find someone else's version of the same product or
service and discovering ways to deliver it in a different way.
Someone once told me that I could not make it in a business
because there were already people in that particular business!
The thought struck me as stupid. That is why we have other
restaurants right. It was not enough to put a McDonalds in town,
we also had to build a Burger King, Wendy's, Carl's Junior,
Braums, Sonic and several more all of the local variety. All
of them offer us hamburgers, so why do we need more than one
of them?
Because diversity sells. They all make hamburgers, but each
one delivers the hamburger to us in a slightly different
fashion. Every single one of them are successful and have
been for years.
Just the other night, I read a story on the history of Root
Beer. They stated that in the 127+ years of history surrounding
the beverage, that there have been 8000 documented variations
of the same product. They believe that there may have been
100,000 variations of the same product, though they could
not verify the larger majority of them.
In today's market, there are just over 2000 variations of
Root Beer on the market. What differentiates one from another?
They all have the same basic ingredients, though they offer
some small differences in the ingredients. These slight
differences in the recipe makes for slight differences in
taste.
In the end, it is not the differences in taste that sells
more of one than the other. The difference that defines
market share is packaging and marketing.
So, make a determination of what your product or service
will be, then package it and market it in such a way that
people want your version as often, if not more than your
competition! Market your differences, not your similarities.
Diversity is the key to success. Packaging and Marketing are
the tools.
About the Author
Bill Platt is owner of Bill Platt's Power Marketing Magazine.
To subscribe to this monthly ezine, send a blank email to:
mailto:PowerMarketing-subscribe@topica.com Power Marketing
helps online businesses discover the success they have been
working hard to acquire. Make sure you are Working Smart
while you are Working Hard. http://PathTrax.com/x.pl/BP121,57
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