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10 Benefits Of Submitting Your Articles To E-zines!
Search engines are the best promotion tools to generate traffic to your website and generate huge profits, it's no doubt that a lot of people would give anything to put their websites in the top 10 ranking in the search engines. Now if you want...
10 Newsletter Ideas to Write Articles for Your Newsletter
Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking... but your...
Five Ways to Earn at Least One Dollar for Every Visitor to Your Website
The path toward success in Internet marketing can be a lonely road. It may feel at times like it’s you against the world. Sometimes all you need to right the ship is the right knowledge. Let me share a few ideas with you that should help you to...
What Do You Need To Know About Ezine Advertising?
Ezine advertising is powerful and effective but getting started with ezine advertising might be confusing to the novice.
You need to know what kinds of advertisements are available and how to format your ezine ad. While the answers to these...
Working on your tan!
Working on your tan! by Working on your tan!(c) 2003 One of my favorite sayings is 'youth is wasted on the young'. I think Shakespeare said it first but I heard it a lot from my Mom. Now that I am older, I can see what she meant. Life is funny ...
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Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way.
Someone once told me that I could not make it in a business because there were already people in that particular business!
The thought struck me as stupid. That is why we have other restaurants right. It was not enough to put a McDonalds in town, we also had to build a Burger King, Wendy's, Carl's Junior, Braums, Sonic and several more all of the local variety. All of them offer us hamburgers, so why do we need more than one of them?
Because diversity sells. They all make hamburgers, but each one delivers the hamburger to us in a slightly different fashion. Every single one of them are successful and have been for years.
Just the other night, I read a story on the history of Root Beer. They stated that in the 127+ years of history surrounding the beverage, that there have been 8000 documented variations of the same product. They believe that there may have been 100,000 variations of the same product, though they could not verify the larger majority of them.
In today's market, there are just over 2000 variations of Root Beer on the market. What differentiates one from another? They all have the same basic ingredients, though they offer some small differences in the ingredients. These slight differences in the recipe makes for slight differences in taste.
In the end, it is not the differences in taste that sells more of one than the other. The difference that defines market share is packaging and marketing.
So, make a determination of what your product or service will be, then package it and market it in such a way that people want your version as often, if not more than your competition! Market your differences, not your similarities.
Diversity is the key to success. Packaging and Marketing are the tools.
About the Author
Bill Platt is owner of Bill Platt's Power Marketing Magazine. To subscribe to this monthly ezine, send a blank email to: mailto:PowerMarketing-subscribe@topica.com Power Marketing helps online businesses discover the success they have been working hard to acquire. Make sure you are Working Smart while you are Working Hard. http://PathTrax.com/x.pl/BP121,57
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Asian American Movement Ezine |
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