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Are Your Readers Getting Your Message?
When is the most opportune time of the week to reach your readers? When is the best day of the week when your reader is more likely to actually read what you have to offer? There are many different opinions. Tuesdays are generally considered a...
"I Want My Ad In NOW, Not LATER!"
If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, "Your ad is scheduled to appear in the Oct.15 issue." Now you're thinking that this can't be, because...
The Art of Endorsement
Remember the old time circus announcer who would shout at all oncomers, "Step Right Up. . ."? Well things haven't changed a whole lot since then. Today, every time you open your email, someone is telling you the very same thing. . . "Step Right Up...
The Non-Definitive List of E-zine Directories
This article is written for anybody who reads, publishes or plans to publish and e-zine or newsletter. Whenever I read about the best ways to promote an online newsletter, listing in e-zine directories is always mentioned as one of those...
What Response Should You Expect From An Ezine Ad?
What Response Should You Expect From An Ezine Ad? by Steve O'Connor © 2002 You've all heard it before, countless times no doubt - "Ezines are by far the best place to advertise online" - and it's true. There is no better place to reach a...
 
Define Yourself to Find Market Share

Sometimes, finding the right product or service to make your
own is to find someone else's version of the same product or
service and discovering ways to deliver it in a different way.

Someone once told me that I could not make it in a business
because there were already people in that particular business!

The thought struck me as stupid. That is why we have other
restaurants right. It was not enough to put a McDonalds in town,
we also had to build a Burger King, Wendy's, Carl's Junior,
Braums, Sonic and several more all of the local variety. All
of them offer us hamburgers, so why do we need more than one
of them?

Because diversity sells. They all make hamburgers, but each
one delivers the hamburger to us in a slightly different
fashion. Every single one of them are successful and have
been for years.

Just the other night, I read a story on the history of Root
Beer. They stated that in the 127+ years of history surrounding
the beverage, that there have been 8000 documented variations
of the same product. They believe that there may have been
100,000 variations of the same product, though they could
not verify the larger majority of them.




In today's market, there are just over 2000 variations of
Root Beer on the market. What differentiates one from another?
They all have the same basic ingredients, though they offer
some small differences in the ingredients. These slight
differences in the recipe makes for slight differences in
taste.

In the end, it is not the differences in taste that sells
more of one than the other. The difference that defines
market share is packaging and marketing.

So, make a determination of what your product or service
will be, then package it and market it in such a way that
people want your version as often, if not more than your
competition! Market your differences, not your similarities.

Diversity is the key to success. Packaging and Marketing are
the tools.

About the Author

Bill Platt is owner of Bill Platt's Power Marketing Magazine.
To subscribe to this monthly ezine, send a blank email to:
mailto:PowerMarketing-subscribe@topica.com Power Marketing
helps online businesses discover the success they have been
working hard to acquire. Make sure you are Working Smart
while you are Working Hard. http://PathTrax.com/x.pl/BP121,57

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • know these five audiences to write a top selling book

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  • mini persuaders six steps to successful classified ads

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