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Are You Getting Free Publicity? Do You Know How?
On line marketers and business people are always looking for free publicity and advertising. One excellent way to get tons of free advertising is by sending out press releases to various newspapers and magazines. Many times, if the press release...
Recent research predicts that the online ad market will decline by 25% in 2001
In 2001, net advertising is a buyer's market. Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back. Unfortunately, it's the same story for...
Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We love to write. We love to coach. We love to speak. We hate to SELL. Maybe that's because we have the used car salesman or the vacuum sales person in mind. They annoyed us because...
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next...
Why Ezine Advertising Doesn't Always Work?
Why Ezine Advertising Doesn't Always Work? Explore How to make it Work for You! It's a well known fact that Ezine advertising is one of the best methods of Advertising and for the most part brings the best results. Now with that said and done...
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How to use Ezines to make sales
My favorite online advertising medium is Ezines. I use ezines before I use other pay for advertising. The reason is simple, you can place a SOLO ezine ad for as low as $10.00 dollars and generate-with a well written ad-a couple of hundred dollars in sales. Start off using small ads, and with success expand the ad or use a solo ad. Say your first ezine ad costs you $25 dollars take that money and put it back in to a Solo ad, the solo ad brings in $50 dollars in sales now use some of that profit and put it back into advertising. Keep advertising and growing you business this way. Plus, your growing a list of customers. Start small and as you have success with a particular ad expand. Ways to Advertise to Ezines The easiest way to advertise to ezines is to send them to your web site in your ad. You will get some results, but not as many using another strategy. This strategy entails using an autoresponder address for prospects to click and get more information. This way you know have a prospect receiving a SERIES of messages from you on your opportunity, not just one view of your web site. This will maximize your chance at making sales. Email follow up could make an incredible difference in your sales. You may convert 2% of your visitors into sales, with email follow up you could convert double that-or 4-5%. And, if they don't decide to buy this product you still have them as a prospect in your autoresponder system for another shot later. With a web site visit they see your web site once and then are gone. This is automation at it's best, take advantage of this simple advertising method in ezines and watch your sales soar. Types Of Ezine Ads Classified Ad's are usually at the bottom of the ezine and are not very effective. They are cheap and offer some sort of test of the ezine you are advertising to. I wouldn't read to much into the quality of the ezine by a response from a bottom ad however. Classified ad s are usually 5 to 6 lines long and offer a reasonable method to advertise your product. Top sponsor ads can be a great deal more effective. Depending on your headline and ad copy of course. The top sponsor ad is usually at the top, obviously, right after the ezines publisher info and before the first article. Top sponsor ads are also 5-6 lines but offer much more exposure. The cost is higher as expected, but worth it in most ezines. Solo ads are the ultimate in Ezine advertising. There is nothing else to clutter up your ad copy. Your ad appears alone and on it's own. Just make sure your ad copy is dead on or your wasting your money. Nobody
will sit and read droll..boring ad copy, even if it is a Solo ad. The cost for Solo ads is usually double the cost of a Top ad, but can easily make up for it with double or triple the sales ratio. You Solo ad, in some ezines, can be of unlimited length. I have found that shorter is usually better. That's not to say you don't want to get across your strong points in your ad copy, most certainly do so, just don't go on and on and on about your product or opportunity. I personally use top sponsor ad's and solo ad exclusively. Writing Powerful Ezine Ads Learn to write good ads. Practice using words and phrases that convey power, curiosity and emotion. Your small ad's purpose is to get hundreds of clicks and be noticed. 1. Grab the prospects attention Use emotional attention grabbers in your first 3 words. Words such as "Free" and "Now" can work with the right combination of words. Here are some other attention grabbing words to use: Announcing FREE How To Discover Amazing Secrets Breakthrough Insane New Now Yes Sale Hate Obscene Seduce You Grab their attention right of the bat and you have succeeded in the first step. 2. Make A Promise Tell prospects why they should use your product. Why is it better, what makes it stand out, why would they want it..etc. Try to make the second line have some emotional pop in it. Explain benefits, list reasons for wanting your product. Don't just say things like "Earn thousands daily" nobody will believe you. Try "How to Earn $1000.00 in a month" this may make prospects wonder if you actually did it. Stress what your product does. Be explicit in the major benefits if you want to make a big difference in your sales. Once you have a solid promise for your ad, it's time to make them take action now. 3. Make Readers Take Action You have the readers attention now lets have them take action. Remember, we want them to reply to your autoresponder. Here is a simple and effective statement to get them to do so: For more information fast and free: your@autoresonderaddress.com Keep it simple and short at this point.
About the Author
A 3+ year veteran of Internet marketing, John Horsch publishes The Workhome1.com Ezine, http://www.workhome1.com/services.htm and owns and operates Workhome1.com. Workhome1.com has a full complement of advertising to meet the daily needs of Internet Marketers.
The Workhome1.com Ezine was established in Dec. 2001 and continues to offer relevant and timely Internet Marketing news to it's 17,788 Subscribers.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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