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Do All ROIbot Ads Look Alike To You? ....
"Do All ROIbot Ads Look Alike To You? .... They Aren't, And Here's Why!" copyright 2001-02 John Evans ROIbot Ads Are NOT Created Equal! Why not? Because they're all Different. When reading ezine ads, how many times have you passed up an ad just...
Some Advertising Is Doomed To Fail - Find Out Why
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but...
Targeted Ezine Advertising
So... what does "targeted ezine advertising" mean? It means placing your ads in ezines that are related to the product or service you are promoting. The readers of these ezines should potentially be more interested in your offer.
Let's get...
Three NEW and UPDATED Ways to Advertise "F*R*E*E" on the
The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to get the word out about my products and services. I'm...
Three Secret Keys to Persuasion Magic
Effective persuasion is more a case of pressing the right buttons than most people realize. If you could learn to be even more persuasive than you already are imagine the difference that would make to the quality of your life. Consider for a moment...
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Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?
HUH?
If you're new to business and trying to learn how to market on the Internet, your first reaction will be complete bewilderment. Come to think of it, why am I suggesting this happens only to people who are new to business? I'm betting you'd find Fortune 500 CEO's who don't know their PPC from their CPA.
Egads! And they say government employees talk in acronyms and jargon. They never came up with anything close to what you'll find on Internet marketing forums and bulletin boards.
Daunting as it is, you'll need to know this stuff eventually. So, pour yourself a strong cup of something and plow through these definitions:
ROI (Return on Investment) If your $1000 advertisement results in $1500 in sales, your ROI is $500.
Impression The number of times a banner or advertisement is served (displayed) on a web site. If 10 people visited the web page containing the banner, you would have 10 impressions. If one person viewed it 10 times, you would still have 10 impressions.
Hit This is a (poor) method of measuring web site traffic. A hit is registered each time a browser request is made from a web server. If you have a web page containing four graphics, each page display will count as five hits.
Page View This is a more effective way to measure web traffic. A Page View refers to each time a page is displayed. So, if you have a web page with four graphics, each time the page is displayed counts as one page view but five hits.
Unique Visitors This is the number of individuals who visit your site in a defined time. If 200 people visit your site this week, that is 200 unique visitors. If one person visits your site 200 times, that is one unique visitor.
Stickiness This refers to the length of time that a visitor spends at your site over a given period of time, or sometimes to the number of web pages that your visitors typically download.
CAC (Customer Acquisition Cost) This is the cost of obtaining a new customer. You divide your total acquisition expenses by your total number of new customers. For example, if your $100 ezine ad produces 30 new customers, your CAC is
$3.33.
CPM ) Cost Per Thousand) This is an advertising model based on the cost of 1000 impressions of your ezine or web ads. If a publisher is selling advertising for $45 CPM, you would pay $45 for one thousand impressions of your advertisement, or .045 cents each per impression.
CTR (Click Through Ratio) The number of people who click through a link or banner compared to the number of people who view it. If 2 site visitors out of 100 click through a banner, you have a CTR of 2/100=.02 or 50:1 (or 2%).
Conversion Rate The percentage of visitors to your site who perform your Most Wanted Response -- subscribe, register, purchase, etc. If 10 out of 100 unique visitors perform your MWR, your conversion rate is 10/100 or 10%.
CPC (Cost Per Click) This is the cost of attracting a visitor to your web site. You calculate it using the following formula: CPC=CPM/(CTR x 1000)
If you paid $45 CPM for a banner ad with a CTR of 1%, your CPC would be $45 / (.01*1000) or $45/10 = $4.50 Each site visitor is costing you $4.50.
CPA (Cost Per Action) This is an online advertising model in which the advertiser's payment is based on the number of people who perform the Most Wanted Response (i.e. subscribe, register, purchase, etc.)
PPC (Pay Per Click) In this advertising model, payment is based on qualifying clickthroughs. The publisher delivers your advertising material to qualified viewers. You are charged for each one that clicks through the ad.
PPL (Pay Per Lead) In this advertising model, payment is based on qualifying leads supplied. For example, a publisher might pay you a set amount for each visitor you send who subsequently provides contact information or subscribes to an ezine.
PPS (Pay Per Sale) This is an advertising model in which you are paid a commission for each qualified sale that results from your activities.
Hybrid Model This is a combination of two or more marketing models. It might, for example, combine CPM and CPC models.
Got it all sorted out? Good. HAGD. (Have a Good Day!)
About the Author
June Campbell How to Write Business Plans, Business Proposals, JV Contracts,Human Resource Package, More! No-cost ebook "Beginners Guide to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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