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Publishing guidelines: Please feel free to publish this

A simple classified ad placed in a highly targeted vehicle can
be a great way to kick start your sales, especially if your
company is the new kid on the block with low visibility and a
small advertising budget.

There are two components to this important equation: the ad
itself and the vehicle. Choosing the right ezine or website
is an art form in itself and a story for another day.

For now, let's focus on how to write a your own classified ads
so they jump off the screen and demand attention.

1. The headline is the most important feature of your ad so
spend lots of time on it. A good headline teases, entices and
lures. Here's an example of a headline that DEMANDS to be
read by everyone in business:

Is Your Online Business "Wide Open" to Criminals?

It is if you accept credit cards over the Internet or phone.
Card-not-present fraud is on the rise.
Banks and card companies won't reimburse these losses.
Some merchants have lost everything.

Don't be the next victim. Click here to find out how to
protect yourself. http://www.iib.com.au/

2. Address your target market early and clearly so they know
your message applies to them. "Is Your Online Business..."

3. Use simple language and short, punchy statements.

4. Decide on an appropriate length. Between five and seven
lines formatted to 65 characters per line is most common but
individual ezines may have different guidelines.

5. Focus on benefits. Your prospects don't care, for instance,
that you're "the best in the tri-state area" (according to you).
They don't care if your cheese spread is "The cheesiest and



darn proud of it." Neither your pride nor your puffery will
convince them to buy. All they want to know is, "What's in it
for me?"

6. Give something away. An ebook, a free course, or just the
answer to a question, as in the example above. Anything to get
prospects to make contact and open up a dialogue with you.

7. Be different. Have you noticed lately how many ads promise
"work at home and make $10,000 a month"? Your copy has to be
original to get attention and be remembered. For example, this
headline also sells the work-at-home dream but with a unique
twist: "Commute in your slippers."

8. Try to be realistic. People are skeptical of outlandish
claims and weary of hype. "How to Publish a Book and Sell a
Million Copies." Know how few best-selling authors flog a
million copies? More effective would be: "We make it easy
to sell 150,000 copies of your very own book."

9. Action! Decide what you want prospects to do and then ask
them to do it. Visit your website? Sign up for your ezine?
Request an estimate? Click here? Spell it out clearly or
they'll read your pretty words and keep reading right on down
the page without stopping to act.

10. Write a couple of different ads so you have several on
hand to rotate. Track them to see which ones pull best.

A well-written classified ad can be a great way to launch
your promotional campaign without spending a fortune.

About the Author

Only $25 for a seven-line classified ad! Contact
Heather Reimer at mailto:heatherreimer@codetel.net.do
She writes action-inspiring ads, web content, newsletters,
sales letters, news releases, and brochures.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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