|
|
10 Ways To Improve Your Sales
1.Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would you like to get there? Or more appropriately how can you...
How To Write Best Articles
I’ve been able to distinguish 3 main categories that people fall into, regarding the subject on writing articles. Allow me to share them with you. Here we go! Category #1: The absolute hard way of writing articles. Let me pick a topic for an...
Profit From Reading
by Raymond Johnston Jr. A while back my youngest son came to visit for a few days. He and his family arrived late one night and after visiting for a couple of hours, we all turned in. The next morning when he came down for his caffeine jump...
The End Of Marketing
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Thirty Creative Ways to Use Business Cards
On the Back 1. Print a team's sports schedule on the back. Fans will keep them handy and keep your name in front of them 2. Print a special discount offer or coupon on the back. People will keep it because they intend to use the coupon. 3. If you...
|
|
|
|
|
|
|
|
TAG, YOU'RE IT !
Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Do you recognize any of these ? :
"Like a rock..." "Fly the friendly skies..." "It's the real thing !" "Quality is job number one" "The quicker-picker-upper"
Most of those tag lines are recognizable by us without even including the name of the company or product.
They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple, rememberable phrase that is easily repeated.
The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.
HERE ARE SOME TIPS for writing good taglines for your business offer.
1) Start by noticing ads on billboards as you drive down the road. Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of the product or service. These are great examples of how to write effective taglines.
2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials. Observe the thing that caught your attention and makes the message easily remembered. It's usually a concise and well-written tagline.
3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.
4) Now, make a list of the top 25 or 30 things that are important and worth mentioning. Whittle that list down to 8 or 10 of the most important things you wish to say. Now eliminate
repetition or things that are not really that necessary to your product or service. Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.
Which of these taglines would you remember best ? :
*******************
"Joe's auto repair shop, the lowest-prices and the best service" OR "Quality Care For Your Car !"
*******************
"The Best Tax Service Anywhere Around The Town !" OR "Your Tax Experts At Work !"
******************
"Emergengy ambulance service available 24-hours a day" OR "When Minutes Count!"
******************
Well, you get the idea!
Do some test marketing with your final two or three best taglines. Discover the one that works best for you and incoporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot !
Best of luck in your promotional efforts !
Larry Johnson, Author (C) 1999-2001, All Rights Reserved.
Copy of article available for reprint at:
mailto:Taglines@freeautobot.com
Article may be reprinted with permission by including the following resource box: ==================================== Biz Site Biz E-zine Gives you powerful weekly tips and concepts for marketing and promoting online. Come on down and join us !
Subscribe: http://www.BizSiteBiz.com/Subscribeform.html ====================================
About the Author
Larry Johnson is a webmaster and publisher with several years online experience. His background is in education, radio and TV production. He is nationally published in Home Business Magazine. Each week he publishes the Biz Site Biz Ezine which is now in it's fourth year of publication.
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|