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TAG, YOU'RE IT !

Some call them "tag lines"; others refer to them as
"catch lines" or "tie-in-slogans." Whatever the words
used to refer to them, they are perhaps the most important
part of your promotional writing.

Do you recognize any of these ? :

"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"

Most of those tag lines are recognizable by us without even
including the name of the company or product.

They summarize in a very few words the essence of the
thing they are promoting. They communicate a good, positive
feeling or relationship to the product. They do it with a simple,
rememberable phrase that is easily repeated.

The shorter the description is, the more challenging it is to
write. Anyone can write a 500-word description of a product
or service. Now try doing it with 5 to 10 words ! Each word
you choose is very important to the message.

HERE ARE SOME TIPS for writing good taglines for your
business offer.

1) Start by noticing ads on billboards as you drive down the
road. Billboard advertisers have but a couple of seconds to
grab your attention and sell their product or service. Usually
their copy is going to be a very good tagline with a picture of
the product or service. These are great examples of how
to write effective taglines.

2) Notice other media forms like magazine and newspaper
display ads, business cards, brief radio and TV commercials.
Observe the thing that caught your attention and makes the
message easily remembered. It's usually a concise and
well-written tagline.

3) Write down everything you can think of that relates to your
business. You may even start with a narrative description
in paragraph form.

4) Now, make a list of the top 25 or 30 things that are
important and worth mentioning. Whittle that list down to
8 or 10 of the most important things you wish to say.
Now eliminate


repetition or things that are not really that
necessary to your product or service. Get your list of words
or phrases down to 3 or 4 central elements.

5) Based on your final core selection, make up some phrases
that will serve as your taglines for consideration. Keep them
short and use simple, everyday language.

Which of these taglines would you remember best ? :

*******************

"Joe's auto repair shop, the lowest-prices and the best service"
OR
"Quality Care For Your Car !"

*******************

"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"

******************

"Emergengy ambulance service available 24-hours a day"
OR
"When Minutes Count!"

******************

Well, you get the idea!

Do some test marketing with your final two or three best
taglines. Discover the one that works best for you and
incoporate it into all of your promotional messages.

Remember, like any of life's endeavors, experience and
practice help to improve your skills level. If you want to
be a good writer, write a lot !

Best of luck in your promotional efforts !

Larry Johnson, Author
(C) 1999-2001, All Rights Reserved.

Copy of article available for reprint at:

mailto:Taglines@freeautobot.com

Article may be reprinted with permission by including
the following resource box:
====================================
Biz Site Biz E-zine Gives you powerful weekly
tips and concepts for marketing and promoting
online. Come on down and join us !

Subscribe: http://www.BizSiteBiz.com/Subscribeform.html
====================================

About the Author

Larry Johnson is a webmaster and publisher with several years online experience. His background is in education, radio and TV production. He is nationally published in Home Business Magazine. Each
week he publishes the Biz Site Biz Ezine which is now in it's fourth year of publication.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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ezinearticles.com
 
The Ezine Directory
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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Asian American Movement Ezine
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www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing a professional practice free by writing

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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