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Click Fraud – Threatening the Internet Economy
One of the most popular forms of Internet advertising is pay-per-click (PPC). Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search. If the ad is clicked the merchant pays a fee –...
Customers: The Key To Successful Marketing
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your...
Hunting for Niches
In the previous article we discussed the power of targeted offline advertising, and how to use it to lure in customers who typically do not shop online. Now, it is time to extend that tactic and give it a twist. Hunting for Niches Niche marketing...
I Want to Do an Ezine! Part 4 How Do I Promote?
I Want to Do an Ezine! Part 4 How Do I Promote? Copyright Terri Seymour Now that you have your ezine named, designed, formatted and ready to go, who do you send it to?? To get subscribers, you need to promote your new ezine. There are several...
my cybernet life story, the life and trials of an Internet junkie
my cybernet life story, the life and trials of an Internet junkie I sat here this morning in front of a blank screen desperately trying to think of a subject for my next article. It wasn't only the screen that was blank, my mind started to...
 
Ten Tried And Tested Viral Marketing Campaigns

Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth advertising, this method has been one of the most powerful yet cost-efficient ways of promoting a business.

Viral marketing involves the exponential spread of a business message. After an initial distribution, the business message can potentially reach many people in a short span of time.

As an example, if you deliver your business message to ten people and give them enough incentive to pass it on to ten more people in their respective network, you’ll immediately have garnered the attention of a thousand potential customers. But it doesn’t stop there, because the new tiers could spread the word to even more individuals, and this same cycle would go on and on while you concentrate on other matters of your business.

Studies show on the average that a person has 12 people in his network. This statistic can be deceiving. Ten persons can have 2 people in their respective network, while one person can have 140 people in his. We would then arrive at the same median.

Here are some of the things that Internet marketers use to encourage people to distribute the business message. Bear in mind, please, that these are all offered for free. Free is still the most powerful word in marketing, after all.

1. E-BOOKS. An e-book is the most popular method of delivering the business message. An informative one would cater to the needs of many people, which is already enough incentive for its self-propagation. You strategically place links within the pages o the e-book to promote your business or your affiliate products.

2. SPECIAL REPORTS. Special reports are just like e-books, only shorter. Special reports have also taken an aura of reverence in recent years as they are excellent vehicles for communicating a novel idea.

3. SOFTWARE. Perhaps you have a program or a script which you would want to share. This software can be designed to provide for a link to your site every time its features are used.

4. SERVICE. You could provide for a hosting service or an e-mail accounts to entice visitors to spread your business message.

5. MEMBERSHIP. You could also establish a membership site and give away access to the same. The membership site could contain a lot of free or discounted goods to its members.

6. NEWSLETTER. A newsletter or an eZine is also a popular way to kick start the exponential distribution of the business message. By constantly providing your subscriber base with informative pieces on a variety of


topics, they would feel inclined to tell their friends about your business.

7. DISCOUNTS. Offer discounts to the products you’re offering, and you would encourage people to spread the word about the bargain you are providing.

8. TRIAL VERSION OF YOUR PRODUCTS. If you’re trying to sell a software program, you could also try offering such for a trial period, which is usually 30 days. This would allow people to try your product before they would decide to buy it. Even if they’re too thrifty to spend on the full version of your product, they would still inform others of your business at some point.

9. ARTICLE MARKETING. Submit an informative article with a resource box containing a link of your sales page to the many article directories on the net. Encourage your readers to republish your article provided that they keep the resource box.

10. OTHER PRODUCTS like screensavers, themes, fonts, images and the likes.

Now that you know what value propositions to offer, the remaining consideration is how to distribute them.

E-mail is the primary mode of online transference. Mailing lists contain loads of e-mail addresses of people with similar interests. If you could broadcast your business message in this channel, the rewards would be tremendous, as someone is bound to take notice. Additionally, you only have to send it once, and you’ll touch base with every single person in that group.

Discussion boards or online forums also host a gathering of people who share the same passion. These online communities hold discussions on various matters everyday, often, many times within 24 hours at that. There are forums for the many niches out there. Target one that is related to your market. But make it a point to first establish your presence as a worthy part of the community. Remember, it is a community, and you have to win their trust first before you could sway them to your side. Begin by answering threads which post a question. Be helpful. In this way, you could subtly manipulate them to check out your business message.

Online chat rooms can also be a fertile source of hosts that would persistently distribute your marketing offers. Join a channel that pertains to your business. Spend some time building up personal connections, and then gradually introduce your business message. People have more confidence with someone they have actually talked to, albeit, through online means.

About the Author

Cedrick Reese is the webmaster of www.Eclectic-Info.com,offering the best master resell rights on ebooks. Start an easy Home-Based Business through Affiliate Marketing and Adsense. Other sites include www.Your-RealEstateCourses.com and www.PremeirHosting.com

 

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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • how to use your google api key as your secret weapon part two

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • payment processing basics

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