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12 Tips to Network Your Way to Success
Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be. 1- Be Generous- Give without expectations and...
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your...
I Don't Want To Publish My Own Ezine-That's My Final Answer!
(c)2001 BJ Evans Some time ago I had an inkling that I would very much like to publish my own ezine. Seemed like a good idea. After all, we constantly hear that doing so is one of the best ways to get our own messages out. Seemed like...
Inner Directed Marketing -- A New Way to Prosper in Tough Times
One day many years ago I asked a man how he got new business. He replied, "Angels hand out my business cards." Yes, that's really what he said. I thought he was pretty strange, too, so I didn't pursue the matter with him. But I did notice that he...
The Hierarchy Of Marketing
Think back to your days as a college freshman,... so many classes, so many options. If you ever took a psychology class, you might remember a guy by the name of Abraham Maslow. Maslow was a psychologist that came up with a theory dealing with the...
 
The Easiest Way to Build Credibility and Increase Long-Term Sales

If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine."

I began my "AKB MarCom Tips" e-zine three years ago, when I'd just started my copywriting and marcom consulting business. I wanted an easy way to stay in touch with past associates, current clients, prospects ... just about everyone! And I wanted them to realize I really knew my stuff about writing compelling copy for Web sites, ads, brochures, etc. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients.

Well, it's worked far better than I'd imagined. Each year I gain tens of thousands of dollars in new business based on leads from my e-zine alone. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine.

Here are 5 darn good reasons why you shouldn't wait any longer:

1. An e-zine is a very CREDIBLE and SUBTLE way to promote your services or products.

Instead of simply *saying* how great you are (as in traditional advertising), an e-zine lets you *show* how great you are by sharing your expertise with your readers. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!

2. Publishing an e-zine positions you as an EXPERT in your field.

By showcasing your knowledge and skills, you're likely to attract more clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert! You should listen to me."

And don't be scared of the word "expert" -- you don't have to know EVERYTHING in the world about your topic to call yourself an expert -- you just need to know a lot more than most people. If you make a living doing what you do, you're likely an expert in your own right. If you're still uncomfortable with that term, try on the word "resource." Okay, feel better? ; )

3. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

Imagine calling or writing each and every one of your clients and prospects


every week! Nearly impossible to pull off, right? Well, an e-zine achieves the same goal -- keeping you on their "radar screens" ... in an unobtrusive way. This makes them more likely to think of YOU -- not your competition -- when they need to hire someone who offers your services or products.

4. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.

If you write a good e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that '70s shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle -- clients passing on the word about your product or service -- is called "viral marketing" these days.

Most publishers begin with only a few dozen subscribers (their clients and associates). But after several months they can end up with thousands of readers on their list - thanks to viral marketing mixed with some promotional legwork.

5. An e-zine is CHEAP and EASY to publish -- especially compared with a print newsletter.

If you were to produce and mail a snazzy-looking printed newsletter, you could easily spend thousands of dollars each year. But with an e-zine, there's no design involved (unless you want there to be), no printing, and no postage costs. That means it's essentially FREE to put together and publish -- it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue.)

READY TO GET STARTED?

Don't jump into publishing just yet! Take the time to plan a *quality* publication from the start, and you'll reap amazing results. There are dozens of Web sites that offer articles, reports, tutorials, and manuals on the subject of e-zines. Here are a few to get you started:

http://www.e-zinez.com

http://www.ezine-queen.com

http://www.ezine-universe.com

About the Author

Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine." She offers a biweekly newsletter called "Tips from the E-zine Queen." Learn how to write, publish, and promote a dynamic e-zine that builds customer trust. Subscribe now for FREE at http://www.ezine-queen.com.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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