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Diversity in the Workplace: Benefits, Challenges and Solutions
Workplace diversity refers to the variety of differences between people in an organization. That sounds simple, but diversity encompasses race, gender, ethnic group, age, personality, cognitive style, tenure, organizational function, education,...
Don’t Shrink – RETHINK!
Now is the time to pull together and think creatively about our businesses. When times are easy, unfortunately, we often lose the edge to monitor performance, to question out-dated procedures and unnecessary expenses. Maintenance items slip when...
How to Establish Your Authority
“Leaders are born, not made” – do you think this is true? I think one can learn to act as if he or she was born a leader. I’m thinking of my young friend Mark who told me his boss had told him, “The only reason I haven’t made you a manager is that...
How To Handle Poor Office Manners - Diplomatically
How To Handle Poor Office Manners - Diplomatically It only takes one person to disturb the emotional atmosphere and productivity of an office. Others become irritated by the offender’s seemly harmless behaviors and now their productivity suffers...
Uncovering Soul In The Workplace
The San Francisco Chronicle recently reported “soul is in”. In a headline calling it “the buzzword of the ‘90s” a front-page story reported that some 322 citations for the word appear in the current edition of Books in Print. That’s nearly four...
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Market Leadership
There are three ways that marketers traditionally think about market leadership.
There are three ways that marketers traditionally think about market leadership. These are:
• Market share (volume) • Market share (value) • Profitability
So if you have the largest market share by volume, you can claim to be a market leader, same with value. Of all these, we think that being most profitable is also the most significant of these traditional measures of market leadership. (There is no point selling without making money!).
But there are far more interesting ways of thinking about leadership: here are some definitions:
"leadership is influence - nothing more, nothing less." John C Maxwell 21 Irrefutable Laws of Leadership
And our favorite:
"The only definition of a leader is someone who has followers." Peter Drucker The Leader of the Future
A beautiful definition, and put that way, any company can
be a market leader. You don't have to be the biggest, or the most profitable, you simply have to have followers. What is required to have followers? In his book 'Offensive Marketing' (Subtitled 'How to make competitors followers) Hugh Davidson says: "… it involves aiming to innovate every major new development in a market, from the humdrum accomplishment of being first in with a new larger size, to the heady success of breaking through with a totally new product or service".
Looked at this way market leadership does not require huge financial or material resources. It requires human capital, ideas, innovation and determination. The resources lie within yourself if you choose to lead your market.
About the Author
BuildingBrands offers practical marketing 'know how' for business owners and managers. Whether you are a one-man start-up, or already running a medium-sized company, BuildingBrands can help you unlock your potential.
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| lea.sagepub.com |
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| www.academicleadership.org |
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| Amazon.com: Leadership: Books: Rudolph W. Giuliani,Ken Kurson |
| Amazon.com: Leadership: Books: Rudolph W. Giuliani,Ken Kurson by Rudolph W. Giuliani,Ken Kurson. |
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| www.leadership.com |
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| Inc.com's Leadership Resource Center covering topics such as leadership development training, business leadership training, and business leadership skills. |
| www.inc.com |
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| Leadership |
| These pages aim to expand the readers knowledge and understanding of the continuing debate in management studies about the role of leadership in the ... |
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