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9 Tips to Great Design for Your Marketing Materials
9 TIPS FOR GREAT DESIGN 1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to...
Business Marketing: Revealed, The Shocking 100 Million Dollars Business Marketing "Secret"
This article is about a controversial 100 Million Dollars Secret Business Marketing Book, written by a little known guy who made $100,000,000 in 2 yrs by the age of 28 and how you may use the same nitty-gritty, high octane business marketing...
Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first...
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don’t serve up information. They serve up stories. That heap of paper that thuds onto your doorstep early each morning – it’s called a...
The 5 most normal Marketing mistakes! And what to do with them!
The 5 most normal Marketing mistakes: 1. The most normal marketing mistake: Joining another marketer's paid "scam" or "to-high" priced service. What to do: If you are going to join a paid program make sure it is legitimate and not just a scam!(...
 
6 Guaranteed Marketing Tips

Here are 6 tips to improve your Web marketing efforts, based on my
Guaranteed Marketing system of cost-effective, results-producing methods.

1) Why buy from you? Use a unique selling proposition (USP)
Doing business without a USP is like doing business without pants -- you'll
be just as successful.

In his EXCELLENT book "The E-Myth Revisited," Michael Gerber writes that
when they see or hear your business name, people should say: "Oh, you're
the guys who _____________."

Fill in that blank with your USP.

I was fortunate enough to do online marketing support for FedEx for two
years before starting my own business. I learned from the best about the
importance of standing apart from your competition with a USP.

This is the most important strategic planning you can do for your small
business. If you take the time to devise an effective USP, you'll separate
yourself from 95% of the competition, who probably compete on price,
service, or selection.

===

2) Follow-up works!
You WILL maximize your online sales by following up with your existing
prospects and clients.

a) Today, I got a new client 60 DAYS after she first called my Yellow Pages
ad. I put here in GoldMine and she replied to the SEVENTH email sent to her.

Takeaway: follow up by email at least 5-7 times with prospects, offering
new info each time, with a gentle reminder that you're still available to
serve them. Use a contact manager, such as GoldMine or Act 2000. Or, use a
free autoresponder like GetResponse (http://www.guaranteedmarketing.com/get)

b) Another new client just paid for my services TWO YEARS after subscribing
to my ezine.

Takeaway: you must publish a newsletter and gather email addresses from
visitors to your Web site. This is like printing money. Use listbot.com or
another service to distribute your ezine.

===

3) Keep your Web site instructions simple.
A confused customer will just say NO to your Web site and your business.
Here are 4 methods that have worked for me online since 1995:

a) Number and letter your instructions (I'm doing now!)

Tell them: "You can order in 3 easy steps," them limit yourself to 3 (or
however many) steps ... and make those steps EASY.

b) Tell them it's easy.

Words like, "easy," "fast," "quick," and "simple" work wonders when
explaining to customers how to use your site, place an order, etc.

c) Tell them what to expect.

Your customers don't like surprises, especially when ordering. Tell them
when their credit card will be processed, the name of the company that will
appear on their bill (to avoid chargebacks), and the number to call with
questions.

For the best example I know of how to walk customers through the ordering
process, see how it's done at amazon.com!

d) Less is more.

Whenever possible, I REMOVE links from my Web sites, to give customers
fewer, more targeted choices. Remember: a confused mind will say "No" to
your site, your products and


you.

===

4) Referrals = found money.
You already know that referrals are the best, most cost-effective way to
get customers who spend more and complain less, right? Right.

So, you should be doing everything possible to actively encourage your
current customers to refer new ones.

Here's a quick tip that will send lots of new business your way ...

On your Web site's order form, offer a $10 discount to any customer who
gives you the e-mail addresses of 3 friends for you to contact with info
later.

Customers in the middle of the buying process already have a favorable
impression of your business, so this is an ideal time to ask for referrals.

Does it work?

It helped me triple the number of referrals to my resume writing business
in 2000. It can work for you, too.

===

5) Use bonuses to sweeten the deal and make more sales. Here are 3 kinds:

a) Informational reports.
If you've written any articles or copy for your Web site, chances are you
can package as a free report to give to prospects or clients. Make sure you
give it a value ("A $29.95 value, yours FREE"), because it's human nature
to not appreciate anything without a price tag.

b) Give away what your competitors sell.
Find the lowest-price product or service that most of your competitors try
to sell ... and give it away instead. The increased business will make up
for it.

c) Give away ANOTHER freebie after the sale.
This will cut returns dramatically and cement good relations with your
clients. Marlon Sanders does it with his online marketing course. I give
away loads of follow-up advice by email to all my clients. If you use an
autoresponder, it can be done while you sleep.

===

6) Build relationships with potential business partners online.

You already know that you MUST publish an email newsletter, right? Right.

But some sites still don't get this. They feel they don't have the time or
the writing ability. This is your opportunity.

Find high-traffic sites in your industry that don't offer a newsletter, and
say: "I noticed your site doesn't publish a newsletter. You're leaving
money on the table by not keeping in touch with your prospects and clients.
I can help. I publish a newsletter that doesn't compete with your site. If
you put a sign-up form on your site for my newsletter, you'll build
instant, profitable relationships with your users. And I'll give you a
permanent spot in my newsletter to run your ad in."

Who can say "No" to that? But, does it work?

I'm negotiating right now to get one of my newsletters, "Employment
Dispatch," onto two Web sites with a combined viewership of 100,000 people
per month.

About the Author

Kevin Donlin has been selling online since 1994 and
was Webmaster for FedEx.com from 1995 to 1997. Since 1999, he's shared his
marketing methods via the Guaranteed Marketing site and its companion
ebook, available for free download at http://www.guaranteedmarketing.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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