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Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. Hot Dope...
How To Gain Monopoly-Like Profits Through Ethnic Marketing
Introduction In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion...
Industry Pro Interview: Marketing Beyond the Basics
© 2002 Karon Thackston http://www.ktamarketing.com I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro! Her online specialty is marketing - helping for profit and nonprofit clients to acquire, retain and...
Viral Marketing Secret Weapons
• Give something of value away (e-book) • Offer something worthy of its distribution (discount or incentive) • Make it easy to give away • Your contacts list • Write articles and convince others to post it as free content • Tell-a-friend-...
What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free Publicity
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9 Tips to Great Design for Your Marketing Materials

9 TIPS FOR GREAT DESIGN

1) Don’t just hire a good designer. Hire someone who
has had plenty of experience designing business
collateral. Your designer needs to ask you the
right questions about the project. And he/ she
needs to be able to turn the design round
reasonably fast too.

2) Write the copy first. I believe the copy drives the
project. (Unless this is a print ad, in which case
the visual and headline will often dominate).

3) Read your copy word for word to your designer.
You’d be amazed how often designers don’t
understand the project because they haven’t been
properly briefed. Your designer is going to be
expressing in design the same persuasive arguments
that you / your writer will be articulating in words.

4) Ensure that your designer communicates your branding
i.e. the values you are trying to communicate.

5) Check that the copy is easy to read once it has
been laid out by your designer. If the design takes
too much attention to itself, then your readers won’t
be following your arguments.

6) A professional designer will give you a creative brief:
he sets out on paper the brief as he understands
it. This includes the brand and the benefits of the
offer in


question. The creative brief means
misunderstandings get cleared up before it they are
too expensive to change.

7) He’ll then present you with 2-3 design options for
your review, about 3 weeks later.

8) Remember, you aren’t choosing the color for your
sports car, you are choosing the piece that best
reflects the brand and personality of your company or
offering.

9) Finally your designer brings you the finished product.
He instructs printers and oversees production.

WOULD YOU LIKE A WORLD-CLASS JOURNALIST TO GHOSTWRITE
AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!

How clear and persuasive is your website, brochure copy
or direct mail? Call Neroli Lacey NOW
to win more business TODAY.

CALL ++ 612. 215. 3826
or email: neroli@beyondcommunications.com

About the Author

I’ve been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, and more.
Please visit my website: beyondcommunications.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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