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Informative Articles

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don’t serve up information. They serve up stories. That heap of paper that thuds onto your doorstep early each morning – it’s called a...
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. For the joint venture partners, this...
Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR? HUH? If you're new to business and trying to learn how to market on the...
Marketing Is A Game
Marketing is a game, very similar to the game of baseball. As most of our readers know, I manage the local Pony baseball team. This past weekend we played in an 8 team tournament, and managed to get to the final game, only to settle for a...
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to...
 
Vacation Marketing

Does your marketing come to a screeching halt during your annual vacation
pilgrimage? Do you cease to promote your company and your products or
services? Does your company dwindle into a period of non-existence while you
are away?

Success Promotions' Wizard of marketing has an alternative! Introducing
Vacation Marketing!

Preparing for your vacation marketing begins with loading up your pockets,
wallet, briefcase, swim bag, and suit case with business cards, flyers,
samples, portfolio materials, magnets, pens, pencils, and anything else upon
which you might have imprinted your business information. If your
advertising budget allows for it, you can even have something special
imprinted just for the occasion.

Some ideas for special items you might prepare would include toy sail boats,
kites, beach balls or pool towels for a beach trip. Incidentally, if anyone
sells a kite that looks like a wizard with perhaps stars on the tail, please
email me! Walking sticks, canteens, t-shirts, water bottles would be
appropriate for a mountain trip. Sunglasses, pencils, and notepads would be
good for a trip to a metropolitan area.

For the remainder of this article, I will cite examples specifically from my
condo visit to the islands off the coast of South Carolina.

Leaving behind refrigerator magnets, pens, and pencils with Success
Promotions logo as well as client logos are a fantastic way to have an
advertising imprint impact upon visitors week after week. If someone likes a
magnet or is interested enough in the company that they take it home with
them that is okay with me. Worse things could happen! Vacation facilities
with kitchens are also great places to leave mugs, water bottles, etc. Not
only is it great to have them remain at the condominium where continuous
visitors might see them, it also doesn't hurt to have them taken home as
souvenirs by visitors from all over these United States and beyond.

Today most condos and many hotels equip their rooms with not only a
television but also a VCR. You can leave behind a video showing the process
of weaving your baskets, firing your pottery, forming your soaps, or any
other process that adds to the intrinsic value of the products you make
available to consumers. The only problem with the video tapes is that they
are less likely to be seen by everyone.

Vacation destinations are saturated with small and unique gift shops. If
your product is something that would be a good item for them to resale, you
might want


to turn your vacation into a business venturing trip by visiting
with a few shop keepers and finding people who might sell, re-sell, or
consign your products.

Vacation destinations are also chock full of people who strive to attain the
better things in life. The person next to you at the tiki bar, the pool, or
the rowing machine might just be the next best recruit for your network
marketing business. You'll never know if you don't ask. And for those of us
who have never been quite that outgoing in our recruiting efforts at least
don't miss the opportunity when asked what you do for a living.

Many timeshares and weekly or monthly rental options at vacation
destinations have welcoming parties at their onset. You might be able to
donate a prize or two of your imprinted items to their raffles or drawings.
Also, these same companies also offer scheduled activity events. Often these
events even include things like make over parties and wine tastings. You
might even be able to plan ahead and offer such activities through the
management company. Incidentally if you live in a vacation destination or
apartment community, similar marketing opportunities might exist.

Don't forget the same things that you can do any time at home. Host
samplings, seminars, etc. The opportunities exist most places, you just may
have to research a little harder to find them in your vacation destination.

Lots of shops, restaurants, and hotels offer you the chance to sign a guest
book or put your business card in a fish bowl to get you on their mailing
list. Doing so allows you to maintain constant contact with them as well.
And some of these places will have extensive mailing lists you might wish to
consider advertising to or renting.

The last thing you want to remember about your trips out of town is this:
Whenever you are driving somewhere you might go on vacation you pass or are
passed by thousands of other vehicles. http://www.webdecals.com provides an
excellent way to advertise while you drive. Needless to say, when you add a
webdecal to your car or van, its a good idea to wash the vehicle on a
regular basis. I know my mini van stays much cleaner now that I've added
www.SuccessPromotions.com to the back window!


About the Author

Shannan Hearne-Fortner is the President and Wizard of
http://www.SuccessPromotions.com
Marketing Your e-Business Better through creative marketing and knowledge.
Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your
Marketing.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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