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FIND WAYS TO MAXIMISE YOUR MARKETING IMPACT



You need to keep looking for new ways to market your product and services. Many clients of mine stick with 2 or 3 types of method, and think that’s all they need to do – they just sit back, relax and hope that these techniques alone will pay off.

Alas, it’s not enough to hope that a couple of ads here and there will propel your product and make you rich - it’s not going to happen.

To be successful, you need to keep plugging away using ads, publications and inventing new ways to satisfy your customers. It’s like life-long learning – it never stops, so just accept it. It’s less stressful to do that.

There are an infinite number of ways to market a business. Here, for example, are some additional ways to maximise your marketing program:

Thank customers for their business. A Thank You card or compliments slip with every purchase, is a nice touch, and people tend to go where they are appreciated. This also provides an opportunity to advertise on the Thank You card itself………..

Get more referrals. Spend time talking to anyone, help them out (even if you make no profit from the deal) as they will remember. They may know someone that could use your services.

Ensure your marketing is attractive.


Often marketing can pull better if you simply improve the look of an ad, upgrading a website, or changing fonts of marketing communications etc. Did you know that the best dressed consultants get paid two to five times as much as the average ones.

Isn’t it then worth changing or upgrading your company image?

Entertain clients. Corporate Hospitality is big business and can be used to your advantage in clinching that deal. A lot of business is done in a relaxed setting, a public house, restaurant, bars etc.

We recently took some clients Go Karting, and we ended up with the contract. They didn’t buy because we took them karting – they purchased because they were relaxed, and could think more clearly in a less stressful setting!

Know what you want to be the best at and invest in that. People use you because you are the best at what you do. Success comes from listening to what people want – then providing that differently and with more value than anybody else can or is willing to.

Remember that marketing is a constant thing – not a one time thing.

www.eventdomain.co.uk



About the Author

Christopher is owner of Eventdomain.co.uk - a Portal for Event, Conference and Seminar Professionals

 

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