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Informative Articles

9 Marketing Credos for a Thriving Business
1. Differentiate or Die! You Must Stand Out From the Pack. Don't become another "me too" option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price - a tough arena to play in. 2....
Can You Really Become a Marketing "Genius"?
Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple...
SIX Trade Show Marketing Mistakes and How to Avoid Them
Six Trade Show Marketing Mistakes and How to Avoid Them. Trade Show Marketing has changed a lot in the past few years. As they say, there is the easy way and the hard way. I learned my trade show mistakes the hard (and expensive) way. I didn’t...
The ON world of OFFline marketing
Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already. Okay, since business cards is one...
WHAT WOULD IT TAKE TO REBUILD YOUR SMALL BUSINESS MARKETING?
A week ago, Allen arrived at our home, here in Connecticut, with all his worldly possessions; his laptop, a few law books, and a couple of changes of clothes. He'd just completed his first week at Tulane Law School before being forced to leave his...
 
Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.

Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a print reporter, which I discuss in my other articles for financial planners.

Getting on the radio is possible in huge markets like New York and L.A. too, but it’s not for the weak or the timid.

Radio stations love to team with community resources – like you – on promotional activities. Call your station’s promotion department and tell them you’d like to explore ideas. Need an idea or two? Don’t worry


– tell the promotion folks what you do, and they’ll probably think of the rest. (Hint: yes, as a successful professional, you can do this with appropriate dignity. You might offer free screenings or consultations; you probably don’t want to sponsor a beer float at the big parade)

Always remember that radio’s two best words are "drive time – the morning and evening commutes. Try your best to get on radio during these peak listening times.

About the Author

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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