Database marketing is information that is compiled about people from their previous histories. For example, people who fill out such forms as charity forms, subscription forms, credit card inquiries and free products have their names and information gathered. This database of information helps companies to figure out what other potential product they may be interested in. Their names, addresses and other information are gathered and stored in a database that then will be sold to others.

What makes database marketing so keen is that it provides people with advertising and promotional information that has their name on it. This helps to

Those against database marketing claim that there is a need for protection from junk mail and spam and that it is a violation of privacy to have individuals send them this advertising. Yet, companies who use database marketing feel that it is something that people want and even have requested. It is a great way for people to connect businesses and services to the customers who want them.

Whether you take advantage of these opportunities or not is really up to you. But, many businesses find it to be an excellent way to reach solid customers. And, because the information provided is not sensitive information, many people find no reason to not be in database systems.
About the Author

For more information please see http://www.database-marketing-info.co.uk