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Marketing is NOT Manipulating
Marketing is NOT Manipulating. You may use this article in any responsible way. Please leave the footer intact. Marketing is Not Manipulating. Yvonne Finn Copywright: 2004 Marketing is actually the opposite of manipulating. When marketing is...
Marketing Miracles - Do they just happen?
A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be...
Marketing's primary mission
Marketing's Primary Mission! A business strategy that drives profitable and sustainable growth for the enterprise is the primary mission for Marketing. Look around. How much true innovation do you see coming from your industry? How much is just...
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Unleash The Power Of Perpetual Marketing
I describe perpetual marketing as a large number of people promoting one web site so they can all receivethe traffic generated by each other. For example, you decide to create a free ebook that you will give away to your web site visitors. You ask...
 
Keys to Creating a Winning Marketing Program

Does your company spend thousands of dollars on marketing with little to show
for it? Poor response rates are enough to drive us all crazy. Fret no more. There
is a solution!



According to recent studies, businesses are reaping greater rewards by using
promotional products as extensions of other marketing activities. Advertising,
direct mail, web promotions and public relations are significantly more effective
when appropriate promotional products are included. Why? Because advertising
specialties have the unique ability to customize a message to a specific audience
or need.



For example, a microbrewery recently introduced its new brand of beer by giving
away cork coasters imprinted with a replica of the product’s label. Besides
protecting furniture, the coasters provide endless name recognition.



A film processor used imprinted magnetic frames for a store promotion. The
company reported customers liked the frames so much, they told their friends,
which ultimately led to a 22% increase in sales.



During the latter part of 1999, many companies used promotional products to
generate enthusiasm for their millennium “bug” projects. One firm’s goal was to
encourage enterprise-wide teamwork to upgrade computer systems. Items
including baseball caps, beverage containers, screen savers, and newsletters were
imprinted with slogans to remind employees of the program.



Marketers are also finding packaging makes a big difference. A building supply
company sends prospects a tee shirt compressed into a brick. Another firm
sends clients a packet of gourmet coffee or tea, inside a glass mug with the
message, “Take a break on us.”



On the Internet, content-providers have only a few second to get a customers
attention. Promotional Products are often used to get customers to linger a little
longer at their site. A survey by the nonprofit think tank Privacy &American
Business found that nearly nine out


of 10 online respondents felt it was fair to give
personal consumer information to companies that gave them a “valuable benefit”.
A company can do no better for itself than to give consumers their web address.
Companies not only give away promotional products once they’re at their web
site, they also do just to get bring customers online in the first place. Promotional
products are a walking hyperlink!



After you’ve read this article, sit back and take a look around you to the number
of promotional products you see everyday. Your calendar, a coffee mug, how
about a note pad or favorite pen? The most effective promotional products are
useful, attractive, unique, and of good quality. Combine all these attributes and
you will have a winning program.





How to Use Promotional Products

1. As business gifts to foster goodwill or customer retention

2. For tradeshows, conferences, and meetings

3. To enhance public relations

4. For employee relations and internal corporate events

5. To generate new customers

6. As employee service awards

7. To create brand awareness

8. To introduce a new product, service, or line

9. For sales incentives

10. As part of safety education programs



About Promoavenue.com



PromoAvenue.com provides business customers of any size, information and

ideas for improving sales, image and profits through the use of promotional

products. PromoAvenue has many programs designed to meet the unique needs
of

your business. Each program is designed to increase awareness, name

recognition and lead generation for your business. Promotional Product

Programs, when used as incentives or rewards, will improve customer loyalty,

employee morale and productivity.

About the Author

Elliott Herzlich
Promoavenue
2661 Midway Road Suite 224-108
Carrollton, TX 75006
Voice: 972-478-8459
Fax: 972-416-1710

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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