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Effective Marketing Isn't a Game!
Effective Marketing Isn't a Game! Marketing strategies abound on the internet. We all know that bad advice is floating all around the net. Your marketing department must work seriously, if you have intentions of making a decent e-income. How do...
Effective or Irritating: The use of Pop Windows in Internet Marketing
A few years ago, pop-up windows were all the rage in internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like...
Fortune Hi-Tech Marketing
Article Title: Why There a Financial Strain on You and how you can fix it! Article Author: Eric Spillman Article Copyright: 2004 Article URL: http://http://groups.yahoo.com/group/Hi-Tech-Savings Website Address: http://www.fhtm.ws/br/espillman ...
Generating Buzz: The Benefits Of Public Relations Marketing
Public Relations Marketing Overview
The key to the success of any business lies in having a plan for
effective public relations marketing in place. Whether a
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Keys to Creating a Winning Marketing Program
Does your company spend thousands of dollars on marketing with little to show for it? Poor response rates are enough to drive us all crazy. Fret no more. There is a solution!
According to recent studies, businesses are reaping greater rewards by using promotional products as extensions of other marketing activities. Advertising, direct mail, web promotions and public relations are significantly more effective when appropriate promotional products are included. Why? Because advertising specialties have the unique ability to customize a message to a specific audience or need.
For example, a microbrewery recently introduced its new brand of beer by giving away cork coasters imprinted with a replica of the product’s label. Besides protecting furniture, the coasters provide endless name recognition.
A film processor used imprinted magnetic frames for a store promotion. The company reported customers liked the frames so much, they told their friends, which ultimately led to a 22% increase in sales.
During the latter part of 1999, many companies used promotional products to generate enthusiasm for their millennium “bug” projects. One firm’s goal was to encourage enterprise-wide teamwork to upgrade computer systems. Items including baseball caps, beverage containers, screen savers, and newsletters were imprinted with slogans to remind employees of the program.
Marketers are also finding packaging makes a big difference. A building supply company sends prospects a tee shirt compressed into a brick. Another firm sends clients a packet of gourmet coffee or tea, inside a glass mug with the message, “Take a break on us.”
On the Internet, content-providers have only a few second to get a customers attention. Promotional Products are often used to get customers to linger a little longer at their site. A survey by the nonprofit think tank Privacy &American Business found that nearly nine out
of 10 online respondents felt it was fair to give personal consumer information to companies that gave them a “valuable benefit”. A company can do no better for itself than to give consumers their web address. Companies not only give away promotional products once they’re at their web site, they also do just to get bring customers online in the first place. Promotional products are a walking hyperlink!
After you’ve read this article, sit back and take a look around you to the number of promotional products you see everyday. Your calendar, a coffee mug, how about a note pad or favorite pen? The most effective promotional products are useful, attractive, unique, and of good quality. Combine all these attributes and you will have a winning program.
How to Use Promotional Products
1. As business gifts to foster goodwill or customer retention
2. For tradeshows, conferences, and meetings
3. To enhance public relations
4. For employee relations and internal corporate events
5. To generate new customers
6. As employee service awards
7. To create brand awareness
8. To introduce a new product, service, or line
9. For sales incentives
10. As part of safety education programs
About Promoavenue.com
PromoAvenue.com provides business customers of any size, information and
ideas for improving sales, image and profits through the use of promotional
products. PromoAvenue has many programs designed to meet the unique needs of
your business. Each program is designed to increase awareness, name
recognition and lead generation for your business. Promotional Product
Programs, when used as incentives or rewards, will improve customer loyalty,
employee morale and productivity.
About the Author
Elliott Herzlich Promoavenue 2661 Midway Road Suite 224-108 Carrollton, TX 75006 Voice: 972-478-8459 Fax: 972-416-1710
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Welcome - American Marketing Association - www.marketingpower.com |
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Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
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Offers a Canadian source of news and articles on marketing, advertising and media. |
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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