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10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information. - As a sample of your information product...
5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through...
Getting Started: The 8 Keys to Marketing Success
Are you a small business owner who’s just getting started or a veteran who is eager to review the basics and generate more income through effective marketing? Walk through these 8 keys and turn your dread of marketing into a passion. 1. Craft your...
Kaizen in Online Marketing
Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today’s markets are using it. Which leaves one to wonder, what is Kaizen? Well,...
The Bible of Marketing Ebooks
The ebook from Michael Cheney really is the bible when it comes
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I highly recommend this ebook. This should in fact be the first
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Keys to Creating a Winning Marketing Program
Does your company spend thousands of dollars on marketing with little to show for it? Poor response rates are enough to drive us all crazy. Fret no more. There is a solution!
According to recent studies, businesses are reaping greater rewards by using promotional products as extensions of other marketing activities. Advertising, direct mail, web promotions and public relations are significantly more effective when appropriate promotional products are included. Why? Because advertising specialties have the unique ability to customize a message to a specific audience or need.
For example, a microbrewery recently introduced its new brand of beer by giving away cork coasters imprinted with a replica of the product’s label. Besides protecting furniture, the coasters provide endless name recognition.
A film processor used imprinted magnetic frames for a store promotion. The company reported customers liked the frames so much, they told their friends, which ultimately led to a 22% increase in sales.
During the latter part of 1999, many companies used promotional products to generate enthusiasm for their millennium “bug” projects. One firm’s goal was to encourage enterprise-wide teamwork to upgrade computer systems. Items including baseball caps, beverage containers, screen savers, and newsletters were imprinted with slogans to remind employees of the program.
Marketers are also finding packaging makes a big difference. A building supply company sends prospects a tee shirt compressed into a brick. Another firm sends clients a packet of gourmet coffee or tea, inside a glass mug with the message, “Take a break on us.”
On the Internet, content-providers have only a few second to get a customers attention. Promotional Products are often used to get customers to linger a little longer at their site. A survey by the nonprofit think tank Privacy &American Business found that nearly nine out
of 10 online respondents felt it was fair to give personal consumer information to companies that gave them a “valuable benefit”. A company can do no better for itself than to give consumers their web address. Companies not only give away promotional products once they’re at their web site, they also do just to get bring customers online in the first place. Promotional products are a walking hyperlink!
After you’ve read this article, sit back and take a look around you to the number of promotional products you see everyday. Your calendar, a coffee mug, how about a note pad or favorite pen? The most effective promotional products are useful, attractive, unique, and of good quality. Combine all these attributes and you will have a winning program.
How to Use Promotional Products
1. As business gifts to foster goodwill or customer retention
2. For tradeshows, conferences, and meetings
3. To enhance public relations
4. For employee relations and internal corporate events
5. To generate new customers
6. As employee service awards
7. To create brand awareness
8. To introduce a new product, service, or line
9. For sales incentives
10. As part of safety education programs
About Promoavenue.com
PromoAvenue.com provides business customers of any size, information and
ideas for improving sales, image and profits through the use of promotional
products. PromoAvenue has many programs designed to meet the unique needs of
your business. Each program is designed to increase awareness, name
recognition and lead generation for your business. Promotional Product
Programs, when used as incentives or rewards, will improve customer loyalty,
employee morale and productivity.
About the Author
Elliott Herzlich Promoavenue 2661 Midway Road Suite 224-108 Carrollton, TX 75006 Voice: 972-478-8459 Fax: 972-416-1710
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing.org - Home of the Business Marketing Association |
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Advertising, Marketing, Media and PR News - Brand Republic |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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