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Three tips for Internet Product Marketing Success

Have you ever heard the expression, " the quickest way to reach your goals
is to help others reach their goals?"

I remember this expression and use it as my Internet product marketing
plan. It has paid off with 3 best selling books for me in the past year. I
also sell a great deal of consulting projects as well.

How does it work in Internet Bookselling? Let me explain.

Websites generally have three characteristics that help them consistently
remain in the top search engine standings:

1. Websites must add and change their content often. (Once or twice a day
is perfect)
2. Websites must offer an e-zine or newsletter. The top websites offer
newsletters and e-zines that are delivered via e-mail every day.
3. Websites will usually have their own bookstore with an affiliation or
association with Amazon.com to allow visitors a method of purchasing books
that complement the information on the website.

Top websites spend a great deal of time and money to remain at the top of
the heap. Everyone wants to be there, but only a few can hold down those
top positions.

Understanding these three characteristics have enabled me to achieve my
goals by helping websites achieve their goals.

Step One: Search for the Big Guys on the Internet

I have two areas of expertise. I am a hypnotist who writes books and
e-books on how to achieve success through hypnosis. I am also an E-book
Marketing Consultant and write books on how to write and sell e-books.

In order to find top websites that may be interested in hypnosis, I search
on broader topics like "health" and "mental health." For my books on E-book
marketing I search on topics like "Internet marketing" and "E-commerce."

Even though there are hundreds of search engines and thousands of
directories, I begin with searching on Yahoo. Yahoo is a directory that is
difficult to get into and even more difficult to maintain a high ranking.

>From my own experience once I made the top of the heap in Yahoo, under
"hypnotism" my web traffic more than doubled and stayed that way over the
past three years.

Therefore, I conclude that the websites that arise to the top of Yahoo will
be much more highly visited than through other search engines and directories.

Step Two: Help the Webmaster Offer More Content

Once I search under the two major categories that fit my topic, I send
e-mail to the webmasters at those sites sending along my article or sample
chapter.

I tell the webmasters I would appreciate posting my article for their
readers in return for a short bi-line or description on what I do and a
link over to Amazon.com, Barnes & Noble.com or my own website in return for
the favor.

Most webmasters jump at the opportunity at receiving free content that
allows them to maintain the high rankings on their websites.

Step Three: Help the Website Newsletter Editor

The top ranking websites also sponsor their own newsletter or e-zine. After
contacting the webmaster about content added directly to the website, I
then contact the newsletter editor in regards to placing an article or
sample


chapter in the newsletter.

Sometimes at the bottom of a sample newsletter there will be specific
instructions on how to submit articles. Many times there is even a section
on the website where you can post your articles directly to the editor.

After following the directions in the newsletter, I submit my article or
sample chapter to the website newsletter editor.

I have just added more content to their website, again helping the website
increase traffic and at the same time direct interested visitors to my book
offerings located in the author's bi-line.

Step Four: Help the Website Bookstore Make Money

Most of the time, you will find that the top websites also have their own
bookstore. Usually the Website bookstore will be an "associate of Amazon.com."

For example: You search on the keyword "health" on Yahoo and are taken to
the top five health sites. Let's call the top website "health.com."

After navigating around the website you find a Health.com bookstore that
offers many titles on a particular aspect of health you are interested in.
When you click on a book cover on that website, you are immediately sent
over to a book description page on Amazon.com.

If you look at the complete link that shows up in your browser you will see
an URL (the Internet address) which looks something like this:

http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom/104-2910323-8772
701

The two most important parts of the link are the ISBN number which is the
number called "ASIN/" which is Amazon.com's identification number, and the
words following the book's ISBN number which is "/healthcom."

"Healthcom" is the website's Amazon.com Associate identification number.
This number allows the website to get paid for any sales that result by
someone clicking on the link and then purchasing the featured book on
Amazon.com.

The next thing you do is shave off the number off the end of the URL.

Now the URL will look like this:

http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom

If your own book title listed on Amazon.com has an ISBN number or ASIN
number of 1585003557, what you do is insert that ISBN number in place of
the website's featured book.

Now the URL will look like this:

http://www.amazon.com/exec/obidos/ASIN/1585003557/healthcom

That new URL is going to mean instant book sales for you.

Take your revised URL with your book ISBN and send a short message via
e-mail again to the webmaster of the website.

Ask the webmaster to feature your book on the website. Mention that you are
including the URL with the website's Amazon.com Associate identification
number.

Within a few days you will begin to see a surge in your book sales as a
result of this technique.


About the Author

Wayne Perkins is an E-book Marketing Consultant and author of the best
selling e-book, A Cheap and Easy Guide to Self-publishing E-books.
http://www.wayneperkins.net/order/BkTitles.html
Wayne offers free e-book marketing teleseminars at:
http://www.wayneperkins.net/ebooks/write.html
mailto:wayne@wayneperkins.net

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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