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A Forgotten Marketing Tool – The Postcard
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche. When used correctly a post...
How To Succeed In Network Marketing (Part 2)
So, you've found a company that you truly believe in. You’ve researched it and learned the business plan.
Now it’s time to build your business.
This is the part of networking that many people have real trouble with...talking to others.
...
Marketing – Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking...
Marketing Techniques... What Works & What Doesn't for the PC Repair Business
I have been involved with computers for many years. I have a PC repair, troubleshooting, and networking background. So, when I wanted to start my own PC Repair business, I thought, "How hard could it be? You just hang a shingle, design a website and...
Publicity and Marketing Magic For Financial Planners: The Four 'More's
Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you: --more recognition --more credibility --more value to the marketplace --more business It’s obvious that getting...
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Marketing is NOT Manipulating
Marketing is NOT Manipulating.
You may use this article in any responsible way. Please leave the footer intact.
Marketing is Not Manipulating. Yvonne Finn Copywright: 2004
Marketing is actually the opposite of manipulating. When marketing is done with integrity, it is about the consumer and their wants and needs.
Marketing is not about using trickery or high pressure tactics to get people to buy stuff they don't want. It is about learning and listening to what the potential buyers says his problem is and then, show him how your product/service will help him solve that problem.
When you see marketing as problem solving you take your ego out of the equation and become more focused on your customer, his situation and how your product/service fits with his need(s).
It is no longer a case of overcoming objections to your offer, instead the exchange becomes collabarative, you feel "useful" not
"using".
The marketing experience, then becomes dynamic, enlivening and more effective as it is now, more about educating and sharing value with your client.
Marketing is how a business grows, but it does not have to kill your integrity or con your customer.
Marketing is itself, a service, and when thought of such, can help you to be very customer-focused. Ultimately, the customer IS your business. Make sure you are offering quality, in your product or service.
However, the first quality you should offer him, is yourself, in the form of your integrity.
One of my favorite quotes is by Bob Moawad: "Quality begins on the inside...then it works it way out"
About the Author
Yvonne is the owner of a successful, residual income,marketing website at: http://allsolutionsnetwork.com/YF20885 She invites you to visit her site to learn how she can help you improve your own marketing efforts.
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| KnowThis: For Marketing, Market Research, Internet Marketing ... |
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| Advertising, Marketing, Media and PR News - Brand Republic |
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| Guerrilla Marketing Online - The Official Site |
| Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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| Business Marketing - Small Business Marketing |
| Business marketing - Read everything your need to know about small business marketing. |
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| All About Marketing |
| Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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| Direct Marketing Association: Telephone, Mail & Internet Marketing |
| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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