|
|
|
Article Submission Software: How the Aspects of Marketing are Changing
Some aspects of marketing on the Internet are changing. Meta
tags, sponsored links, and Google positioning are slowly
decreasing in popularity. The in-crowd has turned to a new
age of Internet marketing through article submission.
Article...
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn’t about having contacts in the media. Or about writing a great press release. In the end, it’s about one thing: it’s about you. You, and the knowledge and expertise you share every day...
Is your marketing strategy working - tell-tail signs to consider.
Many companies are struggling these days. The economy is tough, global competition is a fact, and technology tends to obsolete products in months, sometimes in weeks. Your marketing strategy is more important today than ever. Making it work and...
Small Business Marketing Secret #4: Congratulations on Becoming Brand Manager For Coke®
Woo Hoo...bring out the champagne and let's toast to your new position. Brand manager for the big cola giant comes with tons of responsibility.
One of them is that you are required to spends tons of dollars on advertising that you aren't sure is...
Two Steps to Becoming an Internet Marketing Celebrity
Would you like to rank with the Joe Vitales and Ken Evoys of the World Wide Web? Then do the same things they've done! Here is an easy-to-follow outline for doing just that.
1. What is your Unique Selling Proposition, or USP?
Create an...
|
|
| |
|
|
|
|
|
|
The 10 Great Myths of Internet Marketing
Greetings...
For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands.
_____________
GREAT MYTH 1: Free Sells
So your hotdog stand offers something for free... what?
Napkins? Great. Wow. Excellent. But remember, sell the sizzle, not the steak! So what excites you most about the napkins?
Are they printed with horoscopes? Are they recyclable? Extra absorbent? Two ply? Then say so!
But remember that your freebie is kinda lame and everybody kinda knows it and nobody is really forking over actual cash out of gratitude for free napkins.
MORAL: Free is highly over-rated.
_____________
GREAT MYTH 2: All Traffic is Good Traffic
It would be more accurate to say that MOST traffic is POTENTIALLY good.
If you have a hotdog stand, virtually anyone can be converted to a customer, whether they came for your ridiculously excellent napkins, clean washrooms, or snappy banter.
But, if you sell '82 LeSabre windshield wiper screws, then you might want to be a little more targeted in your efforts.
MORAL: Focus. Focus. Focus.
_____________
GREAT MYTH 3: All Businesses Should Be On the Net
The best advice I've ever given as an internet marketer was "Stay off the net."
Nobody listens, of course. They know that the internet is the fabled El Dorado where the rivers run gold and cash is common as dust-bunnies.
(Maybe the local bait shop owner just thought I wanted it all for myself.)
MORAL: Leap before you look, quoth the lemming.
_____________
GREAT MYTH 4: Drive Your Hit Counters Insane!
Hit counters don't actually go insane... netrepreneurs do. If you want your hit counter to go insane, tell it about your childhood.
Any traffic generating trick that works will stop working next week when everyone is doing it and no one is falling for it.
MORAL: Tricks are for dogs.
_____________
GREAT MYTH 5: The Great Marketing Secret!
Oxymoron.
In any type of marketing, if it's a secret, it's a failure... definitively.
MORAL: Stick to basics.
_____________
GREAT MYTH 6: It's Come As You Are
It's okay to work in your underwear in your partially remodeled basement as long as
everyone assumes you're wearing a suit in a high-rise on Success Avenue.
It's NOT okay to broadcast your slovenly habits to the world at large via ill-formatted email, poor spelling, sloppy grammar and inept punctuation.
If every second line of your email breaks after the first word, we're done.
You see, if I'm gonna buy a hotdog from you--a scary prospect at best--I wanna be pretty dang sure you're not a shortcut kinda guy, know what I mean?
MORAL: Don't slouch.
_____________
GREAT MYTH 7: There's No Such Thing As Excess
There is.
Caps. Exclamation points. Red. Hyperbole. Blinking... (actually, ANY blinking is excessive).
MORAL: It's a hotdog, not the second coming. Settle down.
_____________
GREAT MYTH 8: Banners Work
Banners should only be used by big companies for branding and for hyperinflating IPO prices, not by hotdog stands for traffic generation.
MORAL: Banners suck. Free banners suck for free.
_____________
GREAT MYTH 9: Get Rich Quick
The internet is still real life. Cyber doesn't mean fantasy. WWW doesn't stand for Whatever We Want.
Set up an honest business, cook a decent hotdog, pay for advertising and don't quit your day job just yet.
MORAL: Get rich slowly.
_____________
GREAT MYTH 10: Free Marketing
I saved this point for last to emphasize it.
Overfondness for free marketing methods is the number one killer of happy success stories on the net...
But wait!
You CAN send 100,000 spam-free emails a month with your own free-for-all links page, right?
And you CAN reach tens of thousands with multisubmitters and free classifieds, right?
And you CAN email millions by subscribing to hundreds of opt-in lists, right?
And 94 million netizens WOULD swallow a little spam to get to one of your hotdogs, right?
Sure! And you CAN save money by eating out of dumpsters, right?
Yeah, but DO you?
MORAL: Uh... don't eat out of dumpsters?
About the Author
Linda Cox (J.A.M.G.) was born in a speeding stagecoach amid the screams of fellow passengers as insane, wild-eyed horses dragged them all crashing toward the brink of destruction. That stagecoach was the planet Earth, those passengers were the human race, and Linda Cox is Just Another Marketing Guru. (The horses were just regular horses.)
http://www.LindaCox.com/
|
|
|
|
|
| KnowThis: For Marketing, Market Research, Internet Marketing ... |
| KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
| www.knowthis.com |
|
| Marketing - Wikipedia, the free encyclopedia |
| Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
| en.wikipedia.org |
|
| Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
| Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
| marketing.about.com |
|
| Marketing.org - Home of the Business Marketing Association |
| Serves the professional, educational and career development needs of business-to-business marketers. |
| www.marketing.org |
|
| Welcome - American Marketing Association - www.marketingpower.com |
| Dedicated to serving the educational and professional needs of marketing executives. |
| www.marketingpower.com |
|
| Advertising, Marketing, Media and PR News - Brand Republic |
| Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
| www.brandrepublic.com |
|
| Marketing Magazine - Marketing News - Brand Republic |
| Marketing Magazine - Marketing News - Brand Republic. |
| www.brandrepublic.com |
|
| Marketing (Canada) |
| Offers a Canadian source of news and articles on marketing, advertising and media. |
| www.marketingmag.ca |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Online Behavioral Contextual Advertising and Marketing. |
| Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
| www.clicksor.com |
|
| Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
| Employment site for marketing and sales professionals. |
| www.marketingjobs.com |
|
| The Chartered Institute of Marketing |
| The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
| www.cim.co.uk |
|
| Marketing: See what people are saying right now on Technorati |
| See all blog posts tagged with marketing on Technorati. |
| www.technorati.com |
|
| Marketing Profs - Marketing Concepts and Strategies: Expert ... |
| Marketing knowhow from professionals. Newsletter, articles and how-to's. |
| www.marketingprofs.com |
|
| Guerrilla Marketing Online - The Official Site |
| Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
| www.gmarketing.com |
|
| Business Marketing - Small Business Marketing |
| Business marketing - Read everything your need to know about small business marketing. |
| www.entrepreneur.com |
|
| All About Marketing |
| Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
| www.managementhelp.org |
|
| Pages tagged with "marketing" on del.icio.us |
| USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
| del.icio.us |
|
| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
| www.clickz.com |
|
| Direct Marketing Association: Telephone, Mail & Internet Marketing |
| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
| www.the-dma.org |
|
|