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3 Steps To Effectively Increase Your Marketing Response
It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as...
Common Mistakes to Avoid When Marketing Your Business
Common Mistakes to Avoid When Marketing Your Business If you knew what not to do when considering marketing choices for your business, just think how much money and energy you would save! Put these helpful tips in your marketing toolbox and pry it...
Fashion Marketing 101
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the...
Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business....
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to...
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The 10 Great Myths of Internet Marketing
Greetings...
For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands.
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GREAT MYTH 1: Free Sells
So your hotdog stand offers something for free... what?
Napkins? Great. Wow. Excellent. But remember, sell the sizzle, not the steak! So what excites you most about the napkins?
Are they printed with horoscopes? Are they recyclable? Extra absorbent? Two ply? Then say so!
But remember that your freebie is kinda lame and everybody kinda knows it and nobody is really forking over actual cash out of gratitude for free napkins.
MORAL: Free is highly over-rated.
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GREAT MYTH 2: All Traffic is Good Traffic
It would be more accurate to say that MOST traffic is POTENTIALLY good.
If you have a hotdog stand, virtually anyone can be converted to a customer, whether they came for your ridiculously excellent napkins, clean washrooms, or snappy banter.
But, if you sell '82 LeSabre windshield wiper screws, then you might want to be a little more targeted in your efforts.
MORAL: Focus. Focus. Focus.
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GREAT MYTH 3: All Businesses Should Be On the Net
The best advice I've ever given as an internet marketer was "Stay off the net."
Nobody listens, of course. They know that the internet is the fabled El Dorado where the rivers run gold and cash is common as dust-bunnies.
(Maybe the local bait shop owner just thought I wanted it all for myself.)
MORAL: Leap before you look, quoth the lemming.
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GREAT MYTH 4: Drive Your Hit Counters Insane!
Hit counters don't actually go insane... netrepreneurs do. If you want your hit counter to go insane, tell it about your childhood.
Any traffic generating trick that works will stop working next week when everyone is doing it and no one is falling for it.
MORAL: Tricks are for dogs.
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GREAT MYTH 5: The Great Marketing Secret!
Oxymoron.
In any type of marketing, if it's a secret, it's a failure... definitively.
MORAL: Stick to basics.
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GREAT MYTH 6: It's Come As You Are
It's okay to work in your underwear in your partially remodeled basement as long as
everyone assumes you're wearing a suit in a high-rise on Success Avenue.
It's NOT okay to broadcast your slovenly habits to the world at large via ill-formatted email, poor spelling, sloppy grammar and inept punctuation.
If every second line of your email breaks after the first word, we're done.
You see, if I'm gonna buy a hotdog from you--a scary prospect at best--I wanna be pretty dang sure you're not a shortcut kinda guy, know what I mean?
MORAL: Don't slouch.
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GREAT MYTH 7: There's No Such Thing As Excess
There is.
Caps. Exclamation points. Red. Hyperbole. Blinking... (actually, ANY blinking is excessive).
MORAL: It's a hotdog, not the second coming. Settle down.
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GREAT MYTH 8: Banners Work
Banners should only be used by big companies for branding and for hyperinflating IPO prices, not by hotdog stands for traffic generation.
MORAL: Banners suck. Free banners suck for free.
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GREAT MYTH 9: Get Rich Quick
The internet is still real life. Cyber doesn't mean fantasy. WWW doesn't stand for Whatever We Want.
Set up an honest business, cook a decent hotdog, pay for advertising and don't quit your day job just yet.
MORAL: Get rich slowly.
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GREAT MYTH 10: Free Marketing
I saved this point for last to emphasize it.
Overfondness for free marketing methods is the number one killer of happy success stories on the net...
But wait!
You CAN send 100,000 spam-free emails a month with your own free-for-all links page, right?
And you CAN reach tens of thousands with multisubmitters and free classifieds, right?
And you CAN email millions by subscribing to hundreds of opt-in lists, right?
And 94 million netizens WOULD swallow a little spam to get to one of your hotdogs, right?
Sure! And you CAN save money by eating out of dumpsters, right?
Yeah, but DO you?
MORAL: Uh... don't eat out of dumpsters?
About the Author
Linda Cox (J.A.M.G.) was born in a speeding stagecoach amid the screams of fellow passengers as insane, wild-eyed horses dragged them all crashing toward the brink of destruction. That stagecoach was the planet Earth, those passengers were the human race, and Linda Cox is Just Another Marketing Guru. (The horses were just regular horses.)
http://www.LindaCox.com/
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| KnowThis: For Marketing, Market Research, Internet Marketing ... |
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| Business Marketing - Small Business Marketing |
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| All About Marketing |
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| ClickZ Internet Marketing Solutions for Marketers |
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| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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