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A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever...
The 7 Step Challenge - Does Your Marketing Company Measure Up?
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This...
The Rich Jerk: a Marketing Odyssey Part 1
He laid out a well studied plan, he executed it perfectly, and he got me . He used techniques that players use to seduce women, he preyed on our emotions and insecurities and profited from it big time. Who am I referring to? None other than the...
Times Square vs. chocolate e-mail marketing
Times Square is a marketeer's ego wall. With more billboards than there is coffee at an AA meeting, Times Square is the Internet's ground zero for spray-and-pray marketing. Definition of spray and pray: (1) in near panic, spray fresh VC funding on...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
 
THE SCIENTIFIC APPROACH TO ONLINE MARKETING

At the risk of sounding sensational, if you understand the
concepts introduced in this article it could literally mean the
difference between miserable failure and insane online profits
for your business. I'm not talking about a magical formula that
will guarantee success, but it's something that all online
marketers need to understand...

If you spend $50 on advertising and it generates more than $50 in
net profits, that's a good investment.

Simple right? Well, through the use of proper testing and a
"scientific" approach to advertising, there's no reason you can't
turn your original $50 ad into millions of dollars in profits.
It's just a matter of developing a system that creates a profit,
and then reinvesting your initial profits back into your business
in order to further expand your advertising.

Assume that through proper tracking of your website traffic you're
able to determine that 1 out of every 100 visitors to your site
buys "Product X". Let's also assume that on the sale of every Product
X you make a $50 profit. Do you see that any ad you buy which delivers
more than 100 visitors to your site per $50 spent is a profitable
investment?

Promoting a site should be approached with this type of a
scientific or mathematical attitude. Any advertising you do is
either profitable or not, and you need to know which it is so you
don't waste time and money.

Here's a somewhat simplistic strategy that you could use to get
started:

1. Use a combination of free or low-cost strategies to promote
your web site, generating initial traffic which will serve as a
starting point.

2. Through proper tracking of your site, determine the exact
"value" of a visitor in terms of dollars and sense. This is
absolutely critical.

3. Utilize paid advertising that proves to be profitable
according to step 2, based on the value of a visitor and the
number of visitors generated.

4. Through ongoing testing,


tracking, and tweaking, try to
increase the value of a web site visitor as well as response to
your advertising.

5. Repeat steps 2-4 as necessary - or forever.

The power of this scientific or mathematical approach to web site
promotion is that once you have completed the steps you will have
an almost automated advertising campaign that can literally send
you all the traffic you need. Rather than spending hours and
hours each day promoting your site, you simply buy more
advertising.

The bottom line is that there are only 24 hours in a day and
there's only so much you can do during that time. Free
advertising strategies can be effective, but normally, anything
that's "free" is going to "cost" you time.

On the other hand, if you could spend $1,000 a day on advertising
to make $1,000 a day in profits, without spending hours doing
it, why wouldn't you just do that? It's not hard at all.
Consider GoTo.com for example, where you can buy clickthroughs for
as little as 1-25 cents.

That fits the formula quite nicely. GoTo alone won't send you
enough traffic to make you rich, but it's a good example of
effectively promoting your site without spending much time doing
it. And that's just one example of many!

Give this 5-step scientific approach a try. If you find you just
can't seem to make the formula work, there can only be a few
reasons for it; either you're not advertising in the right
places, your web site isn't doing its job, your profit margins
are too low, or your product or service itself is the problem.
Figure out which it is and you can't fail.


About the Author

Stephen R. Renfrow, Creator of the
HOME BIZ NETWORK < http://www.homebiznet.nu >
Always give them more than they expected!
Tools/Tips/Secrets/Help including proven Biz Opps
Home of "Business On A Disk" CDRom - All You Need to Succeed
*** Understand and Master Financial Freedom ***
http://www.homebiznet.nu/hilites.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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