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7 Tips to Setup your Home Business Budget
Every Home Business entrepreneur in the world has a clear and well defined goal: to earn money with his/her Business. Then the next question would be: how can we know if we really ?earn?or are just loosing money? Allthough it sounds trivial, it...
Five Time Tested & Proven Ways To Promote Your Web Site
Five Time Tested & Proven Ways To Promote Your Web Site One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time. What...
How to get the most from your web promotion.
One of the biggest problems on-line is getting the most "bang" for your buck, and what I mean is the age old question of "What is the best way to get visitors to my site?" Large companies, off-line focus on "branding" themselves- becoming a well...
Pay Per Performance Advertising : What is it?
Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes. Pay Per Performance Advertising could cover several things, such as pay per click advertising, This type of Pay Per...
SEO, PPC & SEM - ASAP!
This article examines the basics behind quality site promotion.
Let us take a good look at acronyms in the industry! Search
Engine Optimization(SEO), is a term thrown around a million
times a day online. So many sites use old techniques that...
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AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.
So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.
In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh?
You can visit a short Video Tutorial for Ad Word Analyzer and see how the program could help you with your PPC campaigns:
http://www.xybercode.com/adwords
Here is a short list of the major pros and cons of Adword Analyzer:
Pros:
1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.
2) You can carry out your research on Wordtracker
(http://tinyurl.com/8vtcg) and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.
3) The Adwords Analyzer is regularly updated with new features.
Cons:
1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overture's Keyword Selector Tool to find the number of monthly searches. Overture's keyword plurals and mispellings are lumped together. Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.
2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesn't allow any automatic query tools.
3) Although it's quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.
The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, it's not suitable for the search engine optimization or profitable niche markets development.
In my opinion, WordTracker still remains the one and only reliable tool for the profitable keywords research.
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