|
|
A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...
Generating a positive ROI from PPC
Appearing on the first page of the major search engines for your key search terms is no doubt the best and cheapest way to drive relevant traffic to your site. However, if you’ve got a new site or are operating in a highly competitive sector where...
Google Adwords - How Does It work For You?
Google, in the present internet world, is one of the most successful and fastest growing companies. This is also in part due to the particular service which Google offers to its users – that of a search engine. Thus, people turn towards it as a...
How to increase the ROI on your PPC campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly...
SEO (Search Engine Optimisation) and web-positioning techniques.
SEO (Search Engine Optimisation) and web- positioning techniques.
Optimisation for search engines rankings
The Fact That Matters!!! Nearly 99.99% of these visitors came from search engines including Google, Yahoo, MSN and AOL....etc.
Top...
|
|
|
|
|
|
|
|
AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.
So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.
In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh?
You can visit a short Video Tutorial for Ad Word Analyzer and see how the program could help you with your PPC campaigns:
http://www.xybercode.com/adwords
Here is a short list of the major pros and cons of Adword Analyzer:
Pros:
1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.
2) You can carry out your research on Wordtracker
(http://tinyurl.com/8vtcg) and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.
3) The Adwords Analyzer is regularly updated with new features.
Cons:
1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overture's Keyword Selector Tool to find the number of monthly searches. Overture's keyword plurals and mispellings are lumped together. Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.
2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesn't allow any automatic query tools.
3) Although it's quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.
The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, it's not suitable for the search engine optimization or profitable niche markets development.
In my opinion, WordTracker still remains the one and only reliable tool for the profitable keywords research.
About the Author
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FACT: EVERYBODY needs extra cash. Gerardas Norkus'es amazing system PAYS YOU every time you try special offers. Try the things you want and need from top online merchants, then get EXTRA CASH IN JUST 72 HOURS! GET $3 NOW just for signing up: http://www.cash4offers.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
|
|
|
|
|
|