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Charting Future Sales
The marketplace of the world is open for business to anyone who has a product to sell or an idea to get across to as many people as possible. While the thrill of reaching literally millions of people across the globe is captivating, there are some...
Insurance, Financial Services Sales Tactics
If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the...
Managing the Sales Negotiation Process
How many times have you heard: * "You've got to drop your price by 10% or we will have no choice but to go with your competition." * "You will have to make an exception to your policy if you want our business." * "I know that you have good...
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website...
"Why Saying No Can Make Your Sales Soar"
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EXPLODE Your Sales With Solo Ads!

The very best form of online advertising
is Ezine and Newsletter Advertising.

And the best type of ad to place is a Solo Ad.

Why?

First, because Ezines and Newsletters are read by people
that have requested to receive those publications.

Those people read those ezines and newsletters
because they are about a subject that is important to them.

That creates a niche or target audience for delivery
of whatever related message you wish to convey.

A review of newsletter and ezine directories will yield
a wealth of online publications that will cover just
about every conceivable subject.

For a FREE list of Directories that contain 1000's:
mailto:ezine_dir@emailexchange.org

No matter what your product or service, you are bound
to find an online publication that already has subscribers
who will fit your niche or target audience.

You can find even more by doing a keyword search
at your favorite Search Engine or Directory.

Second, when you get ready to run your ad in any online
publication, then you must decide on whether you want
to place a Classified Ad, a Top Sponsor Ad or a Solo Ad.

I have been doing business online for over 7 ˝ years
and I have learned from trial and error that a Solo Ad
will pull at least 10 times more response than a Top
Sponsor Ad and about 20 times more than a Classified Ad.

Why?

Because your Solo Ad does NOT compete with any other ads.

A Solo Ad is a HIGH-IMPACT message that can easily
be read and will easily be acted upon.

It is well worth the added expense over other types of ads.

And, you can significantly improve your rate of
return if you incorporate some of the following
principles in your Solo Ad copy:

1. Create An Impressive Title.

Your Title can make or break you. Stress Your Benefits and
use Action Words. Benefits will sell your


product or service.
Will it save them money? Save them time? Make their life easier?

Forget about describing your product or service. Instead,
stress what your product or service will do for your prospects.

Use Action Words to capture their attention and entice them
to respond immediately. Offer something free in your ad copy.
It'll often tip the balance between a response and no response.

For a FREE list of Action Words to make use of in your Solo Ad
copy, send a blank message at:
mailto:action_words@emailexchange.org

2. Keep It Short.

Do NOT try to sell anything from your Solo Ad copy
except enticement of your potential customers to request
more detailed information or to visit your web site.

The shorter your ad copy, the more likely it will get
read and responded. Use a maximum of 5 lines of text.

3. ALWAYS Include An Email Contact.

My experience is that your ad response rate will increase
by as much as 50% if you simply include an email contact
address in your ad copy.

Also include your URL in the ad copy but adding your email
address gives those responding to your ad the option of using
what works best for them.

Besides, you can not follow-up with visitors to your web site
but you can with those that request your information by email.

Make use of a good Auto-Responder service to deliver your
sales message - instantly. For a FREE list of services send:
mailto:freeautoresp@emailexchange.org

Follow these few tips and your Solo Will bring you successful
results and excellent response rates.

About the Author

A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
& receive FREE online access to our Password
Protected "FREE Submit To Over 2.7 MILLION FREE
Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles

 

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