|
|
|
Creating a Powerful Sales Presentation
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the...
How to Avoid Everyday Sales Mistakes
Avoiding Every Day Sales Goofs A client of mine once said to me, “It’s better to do the right thing badly than the wrong thing very well.” So it goes in sales. Try to do the right things, even if not very well, even if it hurts. You’re probably...
Maximize Sales and Minimize Returns with Learning Styles
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
The Long Sales Letter: Should You Use it In Your Advertising?
If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel Fortin and countless others use it to pitch...
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.
Although they say that "the traffic is king online", if your website...
|
|
| |
|
|
|
|
|
|
Increase Sales By Flying Under Your Prospects Radar
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of "radar defenses" against the daily bombardment of
marketing messages?
Take a minute and count up the advertising methods which
fight, for your attention (and money) every day. Just the
basic list includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your
"snail mail" box
· Radio pitches interrupting the flow of your favorite songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, "mega" malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with
marketing messages. Like trapped rats, people develop
defenses against this never-ending onslaught. They throw up
a wall or a "radar defense" that goes into action the minute
they smell a "pitch" or a sales job. Don't blame them. We
all do it!
So how can you get around this psychological wall against
the constant sales and marketing messages? Well, the answer
does NOT lie in hitting people with more frequent and
obnoxious advertising or sly, sneaky tactics. You might get
them to trust you for a minute, but it will backfire in the
long run.
You must do two things instead:
1. First, you must establish credibility for yourself and
your business as an expert.
2. Second, you must reduce their fears about doing business
with you.
Doing these two things will get you past their defenses and
allow you the opportunity to persuade them to buy your
product.
So how do you accomplish these two "simple" things? What
will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.
Trust!
If a seller can get behind your defenses with information
which makes you trust them, then that credibility will carry
over into a sale much of the time.
How can you get this credibility?
Well, take this next fact as online marketing "gospel," for
many people have proven its effectiveness.
Fact: Publishing and promoting with free
articles gives you
one of the most powerful opportunities available to tip the
buyer's credibility scale in your favor.
How can we prove this works? Quite easily actually. Take a
break from reading this and go check out a newspaper or
magazine for a minute.
Which do you trust more, the ads or the articles? Most
people will choose the articles hands down. Why? Because
the articles don't try to "sell" you anything. Instead, they
hand out useful information for educational or other
practical purposes.
Most of us grew up in a culture which says we can believe
and "trust" what appears in the standard "news" or
"information" format. In other words, if it appears in
print, then we can believe and trust the author.
So go ahead! Use this lifetime of conditioning to your
advantage in selling your products and services!
Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just
try to sell them something.
Publishing articles literally lets you fly under their
advertising "radar defenses."
So remember these points when deciding whether or not to use
articles to promote your business:
1. Few things create as much trust and confidence in the
minds of potential customers as reading an article you wrote
on a subject which specifically and intensely interests
them.
2. Articles establish credibility quickly because, right or
wrong, we've all been trained to trust the "news."
3. An article, or series of articles, will differentiate you
from the competition, who bombard people with nothing but
sales messages.
4. Providing content-rich, non-sales-oriented articles will
also help build and solidify your relationship with existing
customers so they give you repeat business.
----
Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!
Click Here ==> http://the-easy-way.com/traffic.html
About the Author
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising! Click Here>
http://the-easy-way.com/traffic.html
|
|
|
|
|
| Sales - Wikipedia, the free encyclopedia |
| Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ... |
| en.wikipedia.org |
|
| Sales Jobs .com Worlds Largest Sales Employment Site |
| Sales Jobs features thousands of sales jobs for sales professionals. |
| www.salesjobs.com |
|
| Manage Smarter - Performance Gateway |
| Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine. |
| www.salesandmarketing.com |
|
| Oracle Customer Relationship Management Solutions |
| Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ... |
| www.oracle.com |
|
| Sales and related occupations |
| Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ... |
| www.bls.gov |
|
| Sales Jobs - Search Sales & Marketing Jobs at Monster.com |
| Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ... |
| sales.monster.com |
|
| Government Sales and Auctions: FirstGov.gov |
| Official site for information on all sales and auctions of government surplus property and assets. |
| www.firstgov.gov |
|
| Sales and Marketing Executives International |
| Worldwide association of sales and marketing management. |
| www.smei.org |
|
| GPO U.S. Government Bookstore: Main Page |
| Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections. |
| bookstore.gpo.gov |
|
| Sales |
| Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ... |
| www.managementhelp.org |
|
| Sales Resource Center - Business Sales Web Site - Small Business ... |
| Sales resource center at Inc.com, small business sales and marketing information. |
| www.inc.com |
|
| Sales - Wex |
| Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ... |
| www.law.cornell.edu |
|
| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
| Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
| sales-marketing.careerbuilder.com |
|
| Compare prices for retail store sales at SalesCircular |
| SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads. |
| www.salescircular.com |
|
| Sales Jobs in Canada - workopolis.com |
| Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ... |
| www.workopolis.com |
|
| free online sales training articles, sales & selling processes ... |
| Sales and selling terms explained. (Scroll down a little bit to find this set of terms.) |
| www.businessballs.com |
|
| Music Sales Group |
| Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ... |
| www.musicsales.com |
|
| Sales Autopsy |
| A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople. |
| www.salesautopsy.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS. |
| www.realtor.com |
|
| Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ... |
| Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily. |
| www.nationjob.com |
|
|