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12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and...
Business Writing Skills II - A Web Writing Primer
Whatever you would write on paper, cut it in half. The web was designed for quick reading. Studies show that people do not read long blocks of text while surfing the web; reading from the screen is often slower than reading on paper. Therefore, be...
"How You Can Find Freelance Children’s Writing Positions That Will Last"
Freelance children’s writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering...
IS THERE A DIFFERENCE WHEN WRITING FOR THE INTERNET?
As a writer for a multitude of projects from web site content to detailed business plans all the way to press releases and promotional material, I've noticed one major difference in writing for the Internet versus writing for other channels of...
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of...
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SOME HELPFUL HINTS IN WRITING ARTICLES FOR THE WEB - TWENTY FIVE TIPS
Writing articles can provide you with enormous
amount of exposure on the Web. You are branding
yourself on a shoestring budget - it hasn't cost you a
cent, but a little time and effort Writing a free content
article is simple and follows a similar professional
approach as an article for a standard, paying market.
People want quality content : for their ezines and their
web sites .; however, the competition for content is
fierce. Every Web site owner wants content and
hundreds of writers want their content visible on the
Web It's FREE promotion through your signature file
at the end of your article* Articles that give good
information or explain how to accomplish something
are usually best, and will be read most often.
Here are some pointers in writing articles for the www:
1. Accept that writing for the web is different to
writing for the off-line world. People tend to skim and
scan (note alliteration) when reading online. They
read quickly scrolling down the page.
2. Identify your target audience.
3. Give your article a catchy title that will grab
attention and make people want to read.
4. Keep your title reasonably short. Put some thought
and effort into your heading - again to get your reader's
immediate attention.
5. Be professional and take your article writing seriously.
Write about something you know professionally. Don't
be overly casual in your writing (ie. don't write exactly
as you speak)
6. Keep your paragraphs short.
7. Get to the point quickly
(enough waffle with
maple syrup, Craig!).
8. Target your article to your audience with "focussed
information".
9. Be brief, if you are a "waffler", like this writer.
People want immediate information online and have
limitedtime usually - it's the "instant coffee, sorry
generation.
10. Write briefly and concisely (redundant words,
meaning the same thing, Craig!) Try to keep your
article under 1,500 words. Most paying markets
usually only accept between 500 and 2,000 words...
and with a bit of luck they may even "pick up" your
great article. Try to be concise in your wording. Brevity
is the hall-mark of good writing...or so say many of the
teachers of writing!
11. Use the OCCASIONAL exclamation mark (!) to
get your readers attention. Forget the ALL CAPITAL
LETTERS and exclamation points!!!
12. Be credible (big word, eh?) at all times. I use my
articles to attempt to share, inform and entertain at the
same time in a "conversational style with dashes of my funny
(peculiar/zany) humour".
Happy writing "dem" articles
About the Author
Craig is a writer, who believes in encouraging and helping
others to find their talents and gifts, strive for and achieve
their dreams in life, whatever they may be. He truly believes
people can overcome obstacles, rise to any occasion and
accomplish their entire dream with enough faith and commitment.
Craig's various books* (hard copies, CD's, "talking books" and e-books)
are available at:
http://www.nzenterprise.com/writer/books.html
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