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4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson
Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes good enough is good enough"
when it comes to a piece of sales copy....
An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales...
"Business Writing Checklist"
You're ready to do it. You've accepted an assignment from your boss, agreed to put together a sales presentation, or were asked to write a report about last week's meeting results. Where do you begin? Before you venture off into the land of writing...
WHAT IS WRITING STYLE AND HOW DO YOU DEVELOP IT?
What is style and how do you acquire it? We all have a natural style. Style is simply the way in which you put words together when you are writing. It is a reflection of your speaking and thinking habits. Clear, muddled? Some people write in...
Writing a Page Turner
What's going to happen next? You turn the pages as quickly as you can. Agitated, you read on, lured by the sense of dread that's pulsing through your veins. You don't realize it, but you're holding your breath. Something's going to happen....
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Keeping your readers interested when writing non-fiction
Writing non-fiction might be the easiest of all writings, but it’s not always the easiest to keep your readers interested.
When writing non-fiction the best thing to do is research, even when the story is about you, research. Readers are generally well educated, and chances are, they will know when something is not quite right. As well, if you are writing a paper for a class or to educate about a certain subject, research is a must.
On the other hand, be sure to not overdue it. Readers do not need to know why the sky is blue and why horses aren’t used for glue anymore. Give them basic facts which relate to what you are trying to say.
Another necessity when writing non-fiction, or even fiction for that matter, is using plenty of details. Details, details, details!!! Readers love details.
Want to write about Susie’s new hairstyle? Tell us what the color is, what the length is and how it lays. It allows the reader to visualize the characters and setting
better. Since this is not a movie, this is what needs to be said.
As readers are the top priority when writing, the reader must know exactly what is going on. Do not leave the small things out. Do not let the reader wonder what happened between point A and point B, unless of course it’s a murder mystery then things change but for the most part this holds true.
If you have done things story, essay, research project or whatever else you happen to be writing, will almost be ready. Just be sure to follow some guidelines along the way. Write it in some order, such as chronologically or “flash-back” style. Just don’t lose track of your readers.
If all of these can be accomplished smoothly and researched properly your story is now complete. Jump up and down and pat yourself on the back because you have done it.
About the Author
Gary Hess is a writer for Articles, Love Poems and More
garyr_h@yahoo.com
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