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Blogs Like All Forms Of Writing Are An Art Form That Takes Knowledge And Practice To Do Well
Writing…Blogs…Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use...
Copywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most...
Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor...
The Myths Of Writing: Have You Bought Into These?
There is an image most people carry of the artist (think Van Gough's self-portrait, the one with his ear bandaged), working in solitude in a barren garret in a dark corner of the city. Everyday is a struggle. He continually walks between moments...
Tips for Writing an Informative Article
How to write an informative article? The following tips can help you in writing an informative article - 1. Write about what you really know. Before writing, do a search and find out some more details to polish your knowledge on the selected...
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Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.
It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Others, however, are not. For every great website out there that grabs its customer's attention and holds it, there are hundreds more bad ones that don't. Despite their best efforts, many businesses are losing money daily due to the poor performance of their company website.
Contrary to popular myth, what constitutes a great website is not just fantastic design, but also the quality of the online copy that accompanies it. If you pay equal attention to both sides of this equation, you'll end up with an amazing site that drives traffic where you need it most, bringing excellent sales or driving great interest as a result. But if you ignore the necessity of simple, effective and clear-cut Web copy, evidence has shown your site will suffer as a consequence.
In a 2002 Stanford University "Web Credibility" survey of over 4,500 Web users in Europe and the US, findings are unequivocal. Whilst recognising the benefits of good design, the report also states:
"Our data suggests that integrity of content has considerable impact on how people evaluate the credibility of a website. Study participants gave some of their lowest scores on credibility to sites that fail to separate advertising from editorial content, run too many ads on a page,
or display ads through pop-up windows. At the same time, users gave strong marks to site content that identified its sources and provided its authors' credentials."
Along with effective design and navigation, the report concludes that:
"As for writing style, (websites should) be clear, direct, and sincere."
(Source: Stanford-Makovsky Web Credibility Study 2002).
So you have to ask yourself, is the writing on your website ‘clear, direct and sincere’? If not, then you could be losing sales. Nobody wants a lame duck website that leaves its visitors confused or disinterested, or worse still, a site that makes inflated and unrealistic claims. What people want to find on your site is a credible and well thought out approach to their requirements, they want answers to the questions that drew them to your website in the first place – because it’s then that they are more likely to make a purchase. Hitting just the right tone to do this is the job of a really good copywriter, and the time and money you take to get this right with a professional writer will ultimately be reflected in increased business for you and your company.
About the Author
Laurence James is Copywriting Director of The Copy Box ®? – Professional Copywriting & Content - www.thecopybox.com. He holds a BA Honours Degree in English and a Postgraduate Diploma in Journalism. Laurence has been writing commercially in a variety of different markets for over seven years, and works with companies of all sizes, including marketing and advertising agencies.
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| OWL at Purdue University: General Writing Concerns Handouts |
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| Free online English dictionary and reference guide. List of sites writers can use. |
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