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Be a Web Site Reviewer

----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------
Be a Web Site Reviewer

By Stephen Bucaro

I don't have to tell you that there are millions of sites
on the Web that - to be blunt - stink! The owners of these
sites either don't have the time or skill to fix them, or
they don‘t understand why their site is not working. They
are losing money, and they don't know what to do. Ah - an
opportunity!

You can be a Web Site Reviewer. Contact the owner of a
poorly designed Web site, and offer to analyze it and
provide a detailed report of problems and suggested
improvements. This will improve the effectiveness and
increase the revenue from the Web site.

The fees charged for this service range from free, to over
$10,000 depending upon the size of the Web site. You could
review a Web site for free, if you also just happen to
provide the services required to fix the reported problems,
and you expected to profit from that.

You could form partnerships with Web designers and
programmers, and let them handle some parts of the job.
They could implement solutions, or they could even assist
in the initial review.

Use a checklist to review a Web site. For each item in the
checklist write your findings in a report. Report the good
features of the site as well as the bad. State the problems
you find in a


factual, non-critical manner. Below is an
example checklist.

[] The site's objectives
[] Target audience
[] Branding features
[] Navigation
[] Bad links
[] Load time
[] Browser compatibility
[] "Above the fold" interest
[] Readability - color clash, font, layout
[] Poorly written copy
[] Typos and misspelled words
[] Forms don't work
[] Trust features.
[] Provisions to accept feedback
[] Reason for repeat visits

One warning note: Don't make a free review offer to a
contractor that designed the site. First, you will be
insulting their work, and second, they will fix the
problems themselves, and charge the owner. Try to contact
the owner of the Web site, not someone who had been hired
to design it.

Remember, a large part of your work will be marketing.
Contact the owners of web sites to inform them of the
benefits they will receive as a result of your analysis.
The more of an emotional slant you can put on the benefits,
the better. Don't expect them to buy on the first contact.

Here are a few examples of people/companies profiting by
reviewing Web sites:
http://www.mysitestinks.com
http://eons.com/_Web_Site_Review.asp
http://internetsuccesscoach.com/webfix.html
----------------------------------------------------------
Resource Box:
Copyright(C)2002 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit
http://bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter Send a blank
email to bucarotechelp-subscribe@topica.com
----------------------------------------------------------

About the Author

None

 

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Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
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See all blog posts tagged with branding on Technorati.
www.technorati.com
 
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The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
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What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
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Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
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a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
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iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
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Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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