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How To Write A Newsletter Without Being A Writer
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your...
Internet 101: Hitch Your Wagon to a Star for Internet Success!
It never ceases to amaze me how otherwise intelligent people set up a Website, without any type of plan or clue about how to promote it. Fact is, nowadays, anyone can get a Website. But once you get one, then what? How are you going to direct people...
The Write to Link Popularity
Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links. I first learnt about link popularity while researching about many different methods that I could...
What you need to find success Online The Easy Way!
What you need to find success Online The Easy Way! I get so many emails from people that I work with and my readers asking me what it takes to make a income online? The problem with most of these are that they are being guided by people...
What's Working, What's Not?
What needs a boost in your business? Do you want to sell more books or products? Need more new clients? Need more ezine subscribers? More Web visitors? Perhaps you need to change your focus. If your promotion approaches are time consuming, aimed at...
 
15 Minutes of Fame: Unconventional Marketing

Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by accident or through some effort of our own. No matter the case, each of us has our moment to shine. Your moment of "crowning glory" may have been in High School when you won an award or scored a winning point in sports. Later in life, you basked in the limelight of yours or a friends wedding. oops! You have had more than your allotted share of "fame"!

Can we have more than just one moment of fame? Yes, all through life, we have moments "of fame", they may not be huge elaborate headline-grabbing fame, but we are recognized for our accomplishments no matter how small they may seem to be. Peers, neighbors, relatives recognize us for little things that we have achieved all the time. Being recognized is our fame.

Recognition = FAME!

FAME is our reward.

Ok, you have encountered numerous moments of FAME, but has your web page or affiliate program had the same recognition?

Or, how do you get your product or service to be noticed on the Net, with thousands of other similar web sites?

As I mentioned earlier, fame comes by accident or through some effort of our own.

Most web sites are not merely noticed because someone discovers it, so we should probably rule out the possibility that your web site will accidentally become famous. So, that leaves us with the second option, "fame comes through some effort of our own".

OK, you see where I am going with this: search engine optimization! Dang, can't pull the wool over your eyes! WRONG, we are NOT going there. We are about to make your product or service famous! We are going to create FAME for your web site!

Here are two statements that you have heard before in various advertisements:

"Everything goes better with COKE!"

"Pepsi: choice of a new generation"

Two similar products, each trying to get YOUR attention! Each company has positioned their product in your


mind. Each product is famous and recognized by a short simple statement.

Everyday, you see advertisers telling us that their product or service is the BEST! No One Beats our Deals! Best Offer! Best Guarantee! Fastest Delivery! Well, we know who are the Best! But everyone can not be the best, someone has to be next to best or mediocre or even the worst, but they don't seem to be advertising.

A Pizza restaurant chain started a few years ago, and they positioned themselves in the eye of the public as "Second Best... so we have to work harder". I remember seeing a web site that said "We are the worst, but with your help we will improve", another "Our product stinks but our service is impeccable". I was so intrigued by their statements that I had to look at their web sites. And I purchased from these companies. They were honest and had a sense of humor.

Not everyone can be the BEST, someone has to be second, third and so on.

Look at your competition and rank your product or service against them. Maybe you have the UGLIEST web site, but you DELIVER! Possibly you have a SUCKY product, so you give lots of EXTRA FREEBIES. Position your product behind your competition. Position yourself honestly and with humor and your web site could soon see it's "fifteen minutes of fame".

Capitalize on your unique marketing position, include your position statement in your advertising, your search engine submissions, in your email signatures. Make your MARK on the Net with a unique positioning statement. Let 'em know that you ain't the best, but you have the guts to work yer way up!

So, where does your product or service rank among your competition?

About the Author

Dustin Rhodes "the Internet Cowboy" has authored several Internet Marketing ebooks, his articles have been published in numerous newsletters and magazines; and publishes the weekly business ezine: Intelligent eMarketing Digest. For online marketing and promotion information visit: http://www.IntelligenteMarketing.com

 

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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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