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8 Ezine Advertising Mistakes To Avoid
These are several important lessons I've learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid: Mistake No. 1 -- Not focusing A common mistake many advertisers make is to attempt to do too much, or...
Free Ezine Advertising On Steroids!
Free ezine advertising has been with us for some time now. As the ezine explosion continues, publishers are scrambling to keep pace in the battle for new subscribers. Freebies have become the order of the day. Free Ebooks Free Software ...
Maximize Your Profits Using Pay Per Click Advertising
You've heard it said a thousand times before... "one of the most efficient and low cost methods of driving targeted traffic to your website is with pay per click advertising". But is advertising on pay per click search engines really...
The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do? First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to your site. This happens by you visiting sites, in exchange for...
The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do? First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to your site. This happens by you visiting sites, in exchange for pageviews...
 
15 Minutes of Fame: Unconventional Marketing

Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by accident or through some effort of our own. No matter the case, each of us has our moment to shine. Your moment of "crowning glory" may have been in High School when you won an award or scored a winning point in sports. Later in life, you basked in the limelight of yours or a friends wedding. oops! You have had more than your allotted share of "fame"!

Can we have more than just one moment of fame? Yes, all through life, we have moments "of fame", they may not be huge elaborate headline-grabbing fame, but we are recognized for our accomplishments no matter how small they may seem to be. Peers, neighbors, relatives recognize us for little things that we have achieved all the time. Being recognized is our fame.

Recognition = FAME!

FAME is our reward.

Ok, you have encountered numerous moments of FAME, but has your web page or affiliate program had the same recognition?

Or, how do you get your product or service to be noticed on the Net, with thousands of other similar web sites?

As I mentioned earlier, fame comes by accident or through some effort of our own.

Most web sites are not merely noticed because someone discovers it, so we should probably rule out the possibility that your web site will accidentally become famous. So, that leaves us with the second option, "fame comes through some effort of our own".

OK, you see where I am going with this: search engine optimization! Dang, can't pull the wool over your eyes! WRONG, we are NOT going there. We are about to make your product or service famous! We are going to create FAME for your web site!

Here are two statements that you have heard before in various advertisements:

"Everything goes better with COKE!"

"Pepsi: choice of a new generation"

Two similar products, each trying to get YOUR attention! Each company has positioned their product in your


mind. Each product is famous and recognized by a short simple statement.

Everyday, you see advertisers telling us that their product or service is the BEST! No One Beats our Deals! Best Offer! Best Guarantee! Fastest Delivery! Well, we know who are the Best! But everyone can not be the best, someone has to be next to best or mediocre or even the worst, but they don't seem to be advertising.

A Pizza restaurant chain started a few years ago, and they positioned themselves in the eye of the public as "Second Best... so we have to work harder". I remember seeing a web site that said "We are the worst, but with your help we will improve", another "Our product stinks but our service is impeccable". I was so intrigued by their statements that I had to look at their web sites. And I purchased from these companies. They were honest and had a sense of humor.

Not everyone can be the BEST, someone has to be second, third and so on.

Look at your competition and rank your product or service against them. Maybe you have the UGLIEST web site, but you DELIVER! Possibly you have a SUCKY product, so you give lots of EXTRA FREEBIES. Position your product behind your competition. Position yourself honestly and with humor and your web site could soon see it's "fifteen minutes of fame".

Capitalize on your unique marketing position, include your position statement in your advertising, your search engine submissions, in your email signatures. Make your MARK on the Net with a unique positioning statement. Let 'em know that you ain't the best, but you have the guts to work yer way up!

So, where does your product or service rank among your competition?

About the Author

Dustin Rhodes "the Internet Cowboy" has authored several Internet Marketing ebooks, his articles have been published in numerous newsletters and magazines; and publishes the weekly business ezine: Intelligent eMarketing Digest. For online marketing and promotion information visit: http://www.IntelligenteMarketing.com

 

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The Ezine Directory
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e-zine-list: John Labovitz's e-zine-list
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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