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Beware Overload
The Net is a great place to learn about anything from aardvarks to zucchini. And while this information superhighway creates a great opportunity to discover new things, it comes as a bit of a double-edged sword. From day one it was inevitable that...
Email Marketing Systems to Help Boost Exposure and Profits...System #5 - The Missing Link Between Article Writing and Email Marketing
It's no surprise that today we are going to talk about writing articles and how to tie them into email marketing. So, settle in and let's get at it! Article writing is NOT a new tactic. With 300,000+ newsletters in cyberland covering a wide range...
The Non-Definitive List of E-zine Directories
This article is written for anybody who reads, publishes or plans to publish and e-zine or newsletter. Whenever I read about the best ways to promote an online newsletter, listing in e-zine directories is always mentioned as one of those...
Why I Love L.L. Bean and How to Follow Their Lead Without Spending a Fortune
Before school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I...
Why No One Buys From Your Site!
Like most online entrepreneurs, the main reason you created your web site is so you can make some money online. And like most online entrepreneurs, you probably know how depressing it can be to have spent your life savings on your site or products...
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Three Powerful Ways to Create a Must-Read Ezine
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with a loyal and eager following of dedicated readers.
Here are three powerful things you can do to create the type of experience your readers demand:
1. Let Your Readers Get To Know The Real You
My favorite ezines have a personality. The personality of the writer behind the words is what captivates my attention.
Every writer has a unique style, and when it is allowed to flow freely it can be quite contagious. Let the real you come through in your words. Let your style flow from your heart. Just be yourself and talk directly to your subscriber.
An effective technique is to visualize yourself writing to just one person. This person should fit the profile of your target group. If you've properly identified the wants and desires of your audience, you'll find your writing style becomes more natural and flowing.
By using this model you discover the power behind the word "you". You can never use the word "you" too much. You know what I mean?
This approach works even if you are the editor of a corporate or institutional publication. Your own voice is more effective, and affective, than an anonymous, ghost-like corporate voice. You'll discover that the personal approach helps to bridge the gap between a reader and an otherwise impersonal entity.
2. Provide Solutions That Help People Reach Their Goals
Your readers subscribed to your ezine because you made a promise to deliver something of value. You must consistently deliver goal-oriented value to keep loyal readers.
You do this by giving people the tools and information they can use to make their own informed decisions. By creating an environment which seeks to inform, rather than sell, you establish a lasting rapport and an atmosphere of trust.
To put this into practice, deliver the value aspect of your ezine in the form of word pictures. Tell a story drawing on your personal experience and show how
you were awakened to a solution. Paint a picture with words to describe the benefits or pitfalls you found by following a particular path.
Publishers who do this are regarded as trustworthy experts. Consequently, they create a following of subscribers who buy products and services based solely on a recommendation.
It is noteworthy, and should come as no surprise, that affiliate commissions are highest among those who use the products they recommend. They are in a position to comment first-hand on the benefits and solutions available in owning the product.
3. Let Your Readers Interact With Your Ezine.
You engage people more fully by allowing them to participate and interact with your ezine. Plus, this interaction lets you take the pulse of readers and find out what's important to them. You can then tailor your content and marketing efforts accordingly.
Here are some ideas to get your readers involved:
> Take a poll. Invite your readers to respond to a short survey question. Provide a set of two or three responses from which they can choose by clicking on the appropriate link.
> Reserve a section of your ezine for reader feedback and invite people to email you with their comments. Personally respond to all email and reprint those which you feel are most beneficial for your readers.
> Have a section of your ezine devoted to reader's questions. Respond in your ezine with thoughtful and insightful answers. This establishes you as an expert in your field, thereby enhancing the worth of your ezine as a source of credible information.
Put the above three principles to work for you and see if you notice a difference. Just keep in mind your reader's desire for goal-based solutions, and let your must-read ezine be a source of must-have value and must-get benefits. You can't lose!
About the Author
Brett Krkosska provides 'how-to' advice on family and home-based work issues. Stop by his site for startup guidance, home business ideas and inspiration at: http://homebiztools.com For a Fresh and Original perspective on today's home business issues get Brett's ezine at: mailto:enews@homebiztools.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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