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10 Explosive Ways To Turbo-Boost Your Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. 2. Offer something that is really free. If people go to your site and what you said was...
A Revolulutionary "NEW" Dimensiom in Sales
Dear Ezine publisher, Here is a brand new article by Linda and Art. You can be the first to publish it. Sales and selling have become even more important in our business organizations. Just the sheer number of new books and articles demonstrate the...
How to make more sales before Christmas
Wow, life just keeps getting busier and busier at this time of year, have you noticed? Kids are back in school, the lazy days of the summer holidays are over and everybody`s starting to think about Christmas. The shops are full of Christmas stuff,...
Increase Your Sales With These 5 Buying Stimulators
INCREASE YOUR SALES WITH THESE 5 BUYING STIMULATORS Copyright 2002 Bob Leduc Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs. ...
Three Big Ol' Tips for Better Sales Letters
Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.
I think the following suggestions qualify as Big Ol' Tips....
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10 Slides to a More Effective Sales Presentation
"It's a complicated offering and we really can't get through it (sales presentation) in less than an hour."
That's what I was recently told by a start-up technology company I was asked by a friend to meet with. My friend, the majority investor in this company, asked me to review their sales presentation - a 50+ slide presentation loaded with features and functionality.
Abraham Lincoln's Gettysburg Address, considered by many to be the greatest American speech of all time, defining democracy and our purpose as a nation, took three minutes to deliver. So, why would it ever take anything more than 30 minutes to describe a company, it's offering, and benefits to a prospective customer? That's 10 times longer than Lincoln used at Gettysburg!
In my business, we see an awful lot of presentations. Emphasis should be placed on awful. Companies spend way too much time bragging on themselves and extolling their greatness as opposed to focusing on the meaningful ways they aid the interests and alleviate the concerns of their customer. Customers could care less about the things you have, they want the things you do. Customers buy benefits, not features. Features and functionality exist to support the benefits you offer. Get to the benefits first.
I don’t believe there is such a thing as the “right” or “wrong” number of slides in a sales
presentation. That being said, never have a sales presentation that is over 10 slides, including the opening and closing slides. If you need more than that to convey your value and benefits, something is wrong. Limit yourself to a number of slides and challenge yourself to get to the main points faster. You don’t have the luxury of time with a prospect; you need to lock their interest early.
An interesting exercise is to make a presentation from the customer’s perspective, addressing information the way they are likely processing your conversation with them. Use the following titles for each slide and compare this presentation to whatever you have today. Which is more meaningful to your prospect?
1. Opening Slide
2. “Who Are You?”
3. “What Do You Do for Me?”
4. “How Do You Do It?”
5. “How Are You Different?”
6. “Why Should I Believe You?”
7. “What Does It Cost?”
8. “Do You Offer a Guarantee?”
9. “How Do We Start Doing Business Together?”
10. Closing Slide
About the Author
Jim Logan is founder of Accelerate Business Group, LLC, a revenue growth company. Accelerate Business Group partners with their customers to build revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.
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| Sales - Wikipedia, the free encyclopedia |
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| Manage Smarter - Performance Gateway |
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| Sales and Marketing Executives International |
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| Sales Resource Center - Business Sales Web Site - Small Business ... |
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| Sales - Wex |
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| Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com |
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| Compare prices for retail store sales at SalesCircular |
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