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Informative Articles

How to get more leads, sales, repeat business, and profits - without increasing traffic.
Do you think that traffic is the only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers. Are you serious...
Increase Your Influence, Increase Your Sales
Selling is everyone’s lifeblood whether they realize it or not. We all sell in the sense that we attempt to convince others to go our way. That is the way that we want something to go whether we are convincing our children, our coworkers, bosses,...
Sales & Communication tips
While these are bigger enterprises, I see some otherwise good sales people make the same mistakes repeatedly. If it makes the offending holiday rental owners feel any better let me tell you that even some sophisticated firms do no better. So - to...
Stop Sabotaging Your Sales
Stop Sabotaging Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get...
The magic and science of statistics and sales.
This article was orginally written to teach my members how to get ISP clients, but you can use it for almost any business that you are in. --------------------------------------------------------- The magic and science of statistics and sales....
 
Your FAQ Page - A Sales Tool? You Bet!

by Karon Thackston © 2002
http://www.copywritingcourse.com

The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use this page as a sales tool.

Did you think of that? If not, you’re losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions.

Let me give you a before and after version of one site I visited. I’ve changed some of the information so as not to promote (or embarrass) the site owner.

BEFORE

What is the source of the minerals used in your supplements?

We use all-natural minerals from sources such as limestone and dolomite. Nothing artificial.

[back to top]

What is the source of Vitamin C?

Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an industrial process. The basis for the industrial ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar), one of the most common organic compounds in nature.

[back to top]

Informative? Yes. Does it answer the question? Yes. Does it contribute to making the sale? Not really.

Now, let’s change these two answers just a bit, add a link or two, and see how much more powerful they can become.

AFTER

What is the source of the minerals used in your supplements?

We use all-natural minerals from sources such as limestone and dolomite. These 100% natural minerals are then carefully processed under low heat to remove impurities and preserve quality. Many minerals are processed under high heat, which literally kills the beneficial elements of the mineral. Because of our devotion to producing quality vitamins and minerals, we take


additional precautions that other manufacturers skip. To ensure you receive the most potent supplements possible, choose XYZ Vitamins.

[shop for minerals]
[back to top]

What is the source of Vitamin C?

Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an industrial process. The basis for the industrial ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar), one of the most common organic compounds in nature.

XYZ Vitamins uses only organically-grown grapes and corn, and we extract our own D-Glucose to ensure the process remains 100% natural. No other manufacturer in the world has developed its own facility specifically to produce the highest quality of Vitamin C. We go the extra mile to ensure the vitamins and minerals you buy from XYZ Vitamins are the most beneficial for you and your family.

[shop for vitamins]
[back to top]

See the difference? The “before” versions JUST answer the questions. The “after” versions boost consumer confidence, promote unique qualities of the products, and offer easy-to-follow links to buy the products in question.

By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales!

Which words make *your* customers buy? Let Karon show you. Boost your profits by learning to write strategically created copy that hits a nerve and makes the sale. Boost your search engine rankings, too! Get 3 FREE bonuses with your purchase. Learn more now at http://www.copywritingcourse.com


About the Author

Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Receive her FREE ebook, Marketing Made Easy and subscribe to her ezine "Business Essentials" at when you visit her site at http://www.ktamarketing.com

 

Sales - Wikipedia, the free encyclopedia
Dubious selling practices may occasionally result in a sale if the ... These can be slightly influenced by the salesperson, however, the sales person knows ...
en.wikipedia.org
 
Sales Jobs .com Worlds Largest Sales Employment Site
Sales Jobs features thousands of sales jobs for sales professionals.
www.salesjobs.com
 
Manage Smarter - Performance Gateway
Manage Smarter is the online home of sales & marketing management, incentive, potential, presentations and training magazine.
www.salesandmarketing.com
 
Oracle Customer Relationship Management Solutions
Oracle's products cover the breadth of CRM functionality—from sales, ... With Siebel CRM On Demand, you can accelerate sales, improve marketing and deliver ...
www.oracle.com
 
Sales and related occupations
Sales and related occupations. Advertising sales agents · Cashiers · Counter and rental clerks · Demonstrators, product promoters, and models ...
www.bls.gov
 
Sales Jobs - Search Sales & Marketing Jobs at Monster.com
Sales Career Paths: This field offers many different options. ... Manage Your Sales Career: Get expert tips for developing your sales career and handling ...
sales.monster.com
 
Government Sales and Auctions: FirstGov.gov
Official site for information on all sales and auctions of government surplus property and assets.
www.firstgov.gov
 
Sales and Marketing Executives International
Worldwide association of sales and marketing management.
www.smei.org
 
GPO U.S. Government Bookstore: Main Page
Purchase Federal information products for sale through the United States Government Printing Office (GPO). Browse by topic, keyword, or special collections.
bookstore.gpo.gov
 
Sales
Sales is a major aspect of product management. Therefore, after reviewing information in this topic, you might also benefit from scanning the topic ...
www.managementhelp.org
 
Sales Resource Center - Business Sales Web Site - Small Business ...
Sales resource center at Inc.com, small business sales and marketing information.
www.inc.com
 
Sales - Wex
Transactions for the sale (and leasing) of goods is governed mainly by sales ... Federal law has a limited impact on transactions for the sale of goods. ...
www.law.cornell.edu
 
Sales Jobs, Marketing Jobs, Advertising Jobs on CareerBuilder.com
Looking for sales & marketing jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
sales-marketing.careerbuilder.com
 
Compare prices for retail store sales at SalesCircular
SalesCircular shows what's on sale at local retail stores every week by collecting data from Sunday newspapers and other ads.
www.salescircular.com
 
Sales Jobs in Canada - workopolis.com
Sales Jobs - Find sales Jobs online with workopolis.com. ... CSR (84), Office Equipment Sales (5). Call Centre Opportunities (109), Real Estate Sales (12) ...
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free online sales training articles, sales & selling processes ...
Sales and selling terms explained. (Scroll down a little bit to find this set of terms.)
www.businessballs.com
 
Music Sales Group
Music Sales Group - Eight Offices and three distribution centres worldwide bring you the world's best music. The Music Sales Group is Europe's largest ...
www.musicsales.com
 
Sales Autopsy
A collection of the best of the worst of negative selling experiences. Sales horror stories to use for learning, training and managing salespeople.
www.salesautopsy.com
 
REALTOR.com: Real estate listings & homes for sale
REALTOR.com is the world's largest real estate database of homes for sale and the official site of the National Association of REALTORS.
www.realtor.com
 
Marketing Jobs / Sales Jobs - NationJob.com Careers, Work ...
Marketing Jobs / Sales Jobs - detailed job listings and company profiles - Updated daily.
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